POSTED June 24

Head of Marketing at Raspberry Dream Land

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

About us & our product:

Raspberry Dream Land (RD Land) - is a multisensory social WebXR metaverse for progressive entertainment & virtual relationships. We are building a category-defining product that allows people to meet anonymously across the world over the shared interests and ideologies, as well as helps content creators & influencers to monetize their name, image, and likeness in the Web 3.0 ecosystem.

The Role:
Are you eager to build a multi-sensory future of the VR event & entertainment industry and future of relationships on the web? Then this challenge is for you! We are looking for an energetic, passionate, creative and very hands-on team player to join our groundbreaking start-up. The ideal candidate will have experience in VR, AR, WebXR and / or metaverse projects. In the cover letter include a paragraph which discusses the reason for your interest in RD Land and your vision for the RDL brand. Note: This is not a good fit for beginners.

Requirements:

  • Extensive recent hands-on experience in marketing, public relations / communications, with deep understanding of the global events, entertainment and creative industry (arts, advertising, events, music streaming, gaming) and of regulated brands (sex-tech, sexual wellness, liquor etc.)
  • 6+ years in digital marketing or broad mix marketing
  • Experience with early stage startups, product and brands
  • Experience in team management
  • Portfolio demonstrating success rate
  • Has driven exponential growth in a product and/or marketing function
  • Experience working with small and medium businesses
  • Ability to work productively with a geographically distributed team
  • Sophisticated understanding of the media landscape
  • Ability to collaborate cross-functionally
  • Experience using data and metrics to measure impact and pivot accordingly
  • Strong communicator and relationship builder, with existing deep rolodex of valuable in-market contacts
  • Strong attention to detail and organizational skills with excellent communication, presentation, management, and interpersonal skills

Responsibilities:

  • Conduct primary and secondary market research for competitive analysis to refine Brand identity and positioning
  • Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
  • Approve partnerships with agencies for marketing communications based on creative and commercial considerations.
  • Develop new approaches to community engagement to enhance customer experience and loyalty.
  • Design and execute viral campaigns for the brand across all channels and medium
  • Forge strategic marketing and PR partnerships
  • Preparing and managing monthly, quarterly and annual budgets for the Marketing department
  • Setting, monitoring and reporting on team goals
  • Analyse marketing initiatives to improve marketing effectiveness and ROI.
  • Establish key metrics to track performance of marketing initiatives.
  • Lead the planning of marketing campaign launches for media assets, including media briefs.
  • Formulate marketing plan and strategy with the executive team
  • Set guidelines for all marketing communications to promote the company's brand image.
  • Be an evangelist for RDL in all relevant marketing and promotional events 
Raspberry Dream Land logo

Raspberry Dream Land

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