POSTED Feb 1

Marketing Specialist at World Travel Holdings

  • Digital Marketing
  • Fulltime
  • USA Only
Job Description

Marketing Specialist

Job Locations: US-Remote

Category: Marketing

Type: Regular Full-Time

Overview

How would you like to work in the exciting travel industry for one of the country’s 50 Most Engaged Work Places? Do you love details, and possess great communication and creative skills? If yes, we have the job for you!

Remote position. One week of in person training at Wakefield, MA. Occasional travel required.

World Travel Holdings is seeking a Marketing Specialist for our Day Pass brands – Resort for a Day, Bahamas Day Pass and DayPasses.com. This position will be responsible for implementing various marketing and promotional projects from beginning to end, including consumer and affiliate email marketing, social media, promotions, website content and graphics and the weekly/monthly data collection and analysis of these initiatives. The ideal candidate is a self-starter with a creative mindset and excellent communication skills. Intrigued? Keep reading!

About World Travel Holdings

World Travel Holdings is the nation’s largest cruise agency and award-winning leisure travel company with a portfolio of nearly 40 diverse brands. In addition to owning some of the largest brands distributing cruises, villas, resort vacations, car rentals, resort day passes and luxury travel services, World Travel Holdings has a vast portfolio of private-label partnerships comprised of top leisure travel providers, including almost every U.S. airline, leading hotel brands and prominent corporations. The company also operates a top-rated travel agency franchise and is consistently recognized as an industry leader in employee engagement and work-at-home employment. Its global presence includes operating multiple cruise brands in the United Kingdom. World Travel Holdings has offices in Wakefield, Mass.; Ft. Lauderdale, Fla.; and Chorley, England. For more information, visit WorldTravelHoldings.com.

Responsibilities

  • Responsible for the implementation, execution, and reporting of all facets of marketing including email marketing, social media and display to both our consumer and travel agent audiences.
  • Review and compile analysis of marketing initiatives using Google Analytics and Cognos.
  • Present new ideas and opportunities along with solid research, analytical and critical thinking to grow both consumer and affiliate sales.
  • Create and manage a consolidated calendar of marketing initiatives.
  • Maintain marketing budget and report monthly costs to accounting.
  • Build out new online product pages including copywriting and graphics.
  • Quality control content across the 3 brands while maintaining brand differentiation.
  • Work with internal teams to execute promotional offers.
  • This position plays a large role on a small team. Flexibility to wear multiple hats and take on new initiatives to support our team is required.
  • Travel to key destinations will be required, ability to travel up to 15% of the year

Qualifications

  • Bachelor’s degree in marketing, communication or a related field required.
  • 3+ years experience working in a marketing role in a fast-paced environment.
  • Great communication skills both verbal and written.
  • Graphic design experience including proficiency with Adobe design software.
  • Experience with Google Analytics
  • Sales Force Marketing experience strongly preferred
  • Super tech savvy; strong writing skills, internet navigation and proficient with Microsoft Excel and PowerPoint
  • Self-starter, detailed oriented and extremely passionate about driving success
  • A passion for the travel industry, travel background is a plus. 
World Travel Holdings logo

World Travel Holdings

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