POSTED July 30

Marketing Automation Manager at HealthVerity

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

Do you thrive on new client engagement and acquisition? Are you motivated by increasing open and click-through rates? Is A/B testing part of your daily routine? Do the terms “sequences” and “workflows” resonate with you?

HealthVerity is seeking a passionate, innovative and testing-minded Marketing Automation Manager to own our enterprise and engagement initiatives across demand-gen channels. The ideal candidate will excel in a fast-paced and detail-oriented environment focused on driving brand awareness, creating behavioral change and increasing audience engagement for all of our digital content. They will need to have experience working with marketing automation platforms such as HubSpot or Pardot and managing client outreach programs from planning to execution.

Background in healthcare or life sciences industry is preferred, but not required.

What you will do:
• Own demand generation, including design, development, testing, launch, reporting and maintenance (internal Marketing team members are available as needed).
• Work closely with the Sales Operations team to manage Salesforce / HubSpot integration ensuring accurate reporting, lead-to-deal tracking and database cleanliness.
• Create and manage behavior-based workflows to nurture leads and customers.
• Build and maintain attribution reporting to better understand the impact of marketing campaigns on revenue.
• Monitor ongoing email performance, deliverability and overall account reputation to ensure our emails are reaching the intended audience.
• Work closely with Product, Market Research and other teams to build and refine customer journeys for differentiated target segments.
• Stay up to date on email and demand-gen best practices to develop clear recommendations on how to improve response rates and overall engagement.

Your background:
• Bachelor's degree and relevant work experience in B2B marketing, communications or similar area
• Healthcare / Life sciences industry experience strongly preferred
• 3+ years experience with HubSpot or other marketing automation platforms
• Hands-on experience building and optimizing campaign/program effectiveness using data
• Strong writing and communications skills with a keen eye for detailLove of testing and problem solving with a fast-paced trial and error mentality
• Proven abilities in project management and meeting deadlines

About HealthVerity
Pharmaceutical manufacturers, payers and government organizations have partnered with HealthVerity to solve some of their most complicated use cases through transformative technologies and real-world data infrastructure. The HealthVerity IPGE platform, based on the foundational elements of Identity, Privacy, Governance and Exchange, enables the discovery of RWD across the broadest healthcare data ecosystem, the building of more complete and accurate patient journeys and the ability to power best-in-class analytics and applications with flexibility and ease. Together with our partners, HealthVerity has built the modern way to data for the health insights economy. To learn more about the HealthVerity IPGE platform, visit www.healthverity.com.

HealthVerity is an equal opportunity employer devoted to inclusion in the workplace. We believe incorporating different ideas, perspectives and backgrounds make us stronger and encourages an environment where ageism, racism, sexism, ableism, homophobia, transphobia or any other form of discrimination are not tolerated. At HealthVerity, we’re working towards an innovative and connected future for healthcare data and believe the future is better together. We can only do that if everyone has a seat at the table. Read our Equity Inclusion and Diversity Statement. #LI-Remote 

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