POSTED Oct 20

Brand Marketing Lead at Trust & Will

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

Hi, we’re Trust & Will. We exist to help families by providing a better way to plan for the future. We do this by making estate planning simple, affordable, & inclusive with a design-first approach and amazing member support. Since launching in 2017, we have helped over 250,000 Americans nationwide kickstart their estate plan with our complete suite of products. With our help, we’re enabling people to create a plan that fits their family, their life, and their legacy.

We’re a passionate team that is backed by some of the leading names in venture capital including Jackson Square Ventures, Revolution’s Rise of the Rest, Link Ventures, Western Technology Investments, Luma Launch, Halogen Ventures, and Techstars, as well as a prominent list of angel investors who all believe in our mission to help everyone leave a legacy they can be proud of.

We’re looking for a Brand Marketing leader to work directly with our Head of Marketing on transforming the world of estate planning. We are growing quickly and are looking for team members who lead with curiosity, think creatively, and drive efficiency with a testing and experimentation mindset.

As the leader of the brand marketing team at Trust & Will, you’ll be instrumental in determining what levers we pull, where we deploy our marketing dollars to increase brand awareness, and how we create cohesive brand building campaigns. This position is a great opportunity for a seasoned, holistic, senior level marketer to really have an impact at a fast-growing rocket ship during a pivotal time in the company’s trajectory.

About you:
You are a T-shaped marketing expert with an emphasis in crafting and managing large scale omni-channel brand campaigns. You sit at the crossroads of creative ideation and marketing execution and understand how to orchestrate robust campaigns that speak to your audience and deliver results.

You have experience building and managing teams that collaborate cross functionally and work together to level each other, and the organization, up. You’re organized and thrive on creating processes, documenting frameworks, and managing complex marketing calendars. You have a passion for making a difference and value the ability to work for a mission-driven organization that’s impacting the lives of real people every single day.

With support from the Head of Marketing, you will:
• Develop strategy and manage multimedia marketing campaigns to ensure a coherent and creative brand voice across platforms, from print and audio to digital, content, OOH, TV and more
• Understand who our ideal customer profile is by business unit, where they live online, and what makes them tick; own implementation of how we talk to our ideal customer (what sells) and value propositions used
• Create brand consistency in process and marketing execution across business units to make Trust & Will a leading household brand
• Create overarching brand campaign strategies based on market understanding (annual plan for campaign strategy, channels, etc.)
• Determine what marketing levers to pull to increase brand awareness across our various audiences and channels
• Collaborate with our Creative Director and design team on campaign ideas for ideation to execution to production and beyond
• Grow, scale and manage the Brand Marketing team
• Determine how and where we tell the story of Trust & Will and our members to increase brand awareness

Required Qualifications
• 10+ years of experience managing omni-channel marketing campaigns
• Demonstrated strong communication, organization and task execution skills
• Extensive experience building and managing a high functioning team of marketers
• Intermediate Google Analytics skills
• Excellent attention to detail
• Bachelor’s degree

Desired Qualifications but Not Required:
• Partnership marketing activation
• MBA
• Fintech or Legaltech experience
• Experience working in a fast-paced startup environment

Benefits & Perks:
• We are currently WFH and fully remote due to COVID, and have built an amazing remote culture/team in the process
• Join an Inc. Magazine Best Workplace of 2021 winner!
• Flexible and unlimited time off including monthly Friends & Family days
• Medical, dental, and vision
• Employee sponsored 401k
• Friday team lunches (when in office)
• Great work environment (all the time!)
• Work alongside the founding team and help shape the future of the company
• $500 WFH Stipend & new Mac

Diversity
Ensuring a diverse and inclusive workplace where we learn from each other is core to Trust & Will's values. We welcome people of different backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a pleasant and supportive place to work.

APPLICATION INSTRUCTIONS
If interested—we are honored! Please email recruiting@trustandwill.com with the subject line "NAME :: Brand Marketing Lead Application". Attach your resume and a 1-min video of why you are a fit for the role (instead of a cover letter). We will respond within 7 days to all emails that follow the directions Next step is a Zoom video interview with the hiring manager 

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