POSTED July 30

Marketing Analytics Lead, Customer Engagement at Stitch Fix

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

ABOUT THE TEAM

The Customer Engagement team at Stitch Fix is responsible for maximizing the value of each active customer by delivering relevant and cohesive messages across all surface areas (traditional and non-traditional marketing channels). The Customer Engagement team has three pillars to enable the business’s success: Customer Communications, Customer Initiatives and Customer Health.

At its core, Stitch Fix is a personalization service, and the Customer Communications team leverages data and insights to bring that same level of personalization to our marketing. The Customer Initiatives team is responsible for working with the different lines of business and the product team to infuse the lens of the customer in everything that we do. And, the Customer Health team is responsible for identifying and solving for unique moments in the customer lifecycle that have a disproportionate impact on value.

ABOUT THE ROLE

As the Lead on Marketing Analytics for the Customer Communications team, you will help increase the impact of our communications supporting the Stitch Fix business. Analyzing our communications, you’ll identify new insights to improve the way we engage with our existing customers and extend their value.". Diving into various stages in our client lifecycle, you’ll find opportunities for new points of engagement, optimization of existing programs and track changes in behavior across client cohorts. You’ll establish a consistent cadence of reporting and insights across our existing client communications including email, push notifications and direct mail that will serve as the foundation for future business strategy.

YOU'RE EXCITED ABOUT THIS ROLE BECAUSE YOU WILL:

  • Have ownership over the analytics function for all direct channel communications.
  • Uncover and deliver client insights across different lifecycle moments through the analysis of our weekly email, push and direct mail campaigns
  • Convert data into insight and shine a light on opportunities to maximize the value of every communication
  • See your findings come to life in a quick and meaningful way.
  • Work closely with both our Customer Communications and Algorithm’s teams to ensure our communications are designed to capture the appropriate insight
  • Prepare the necessary presentation material to show the impact of all direct channel communications
  • Develop a process to streamline the reporting process to allow for more time to be spent on insights

WE'RE EXCITED ABOUT YOU BECAUSE:

  • You have a Bachelor's degree (required)

You have 5+ years of relevant professional experience

  • Experience with Email analysis is necessary
  • Experience with SQL and Python are a plus
  • Experience with mobile apps is a plus

You have exceptional analytical skills with the ability to manipulate data sets, independently troubleshoot, and communicate detailed analysis in a simplified way.

You have experience presenting to business leaders at multiple levels

You take ownership, are an inventive problem solver and have a high level of accountability

You have outstanding oral and written communication skills that allow you to clearly articulate your findings and recommendations

You are nimble and can adapt to changing priorities

You have a passion for a vibrant company culture committed to being Bright, Kind and Motivated By Challenge

You have expertise in Google Docs and are comfortable with reporting software (e.g., Looker)

ABOUT STITCH FIX

At Stitch Fix, we’re about personal styling for everybody and we believe in both a service and a workplace where you can be your best, most authentic self. We’re the first fashion retailer to combine technology and data science with the human instinct of a Stylist to deliver a deeply personalized shopping experience. This novel juxtaposition attracts a highly diverse group of talented people who are both thinkers and doers. All of this results in a simple, powerful offering to our customers and a successful, growing business serving millions of men, women, and kids. We believe we are only scratching the surface on our opportunity, and we’re looking for incredible people like you to help us carry on that trend.

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