POSTED Jan 11

Sr Specialist - SEO & SEM at Wendy's

  • Seo
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

Why Wendy's

When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn’t like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you’re looking for a career where you can be part of the action as we continue to grow our iconic brand – We got you!

Overview:

This role is a contributing member of the Wendy's Social Media & Digital Engagement team, responsible for managing our SEO/SEM strategy and initiatives based on brand goals, key performance metrics and audience needs. The SEO/SEM Sr. Specialist is the subject matter expert, owning the best practices and evangelizing standards across our teams. You will be responsible for planning, implementing, and managing Wendy’s SEO/SEM strategy.

You will work closely with agency partners, as well as our in-house digital and marketing teams, to evaluate campaign and content performance, develop KPIs, and ultimately translate these results into actionable business results and recommendations.Responsibilities

  • Developing and executing a growth strategy within our web portfolio that ladders into our greater digital ecosystem using SEO/SEM to drive demand and help grow revenue.
  • Translating the brand marketing calendar into digital deliverables and managing the day-to-day workflow to guarantee flawless execution across responsible mediums.
  • Continually monitoring program and marketing effectiveness while identifying opportunities with KPIs for improvement.
  • Work with agencies to identify new search trends and innovative opportunities within the marketplace, such as betas, new tactics, and testing.
  • Generating weekly and monthly reporting for all KPIs, goals, test results, and other initiatives.
  • Work with agencies on paid search ad copy for new campaigns (keyword themes, headline/description best practices, landing pages).
  • Work to connect resources across channels, partners and stakeholders to bring effective solutions forward and drive digital transformation.
  • Support the prioritization of digital workstreams including development, content and SEO/SEM aligning to a broader vision & goals/KPIs.

#LI-Remote

What we expect from you

  • Bachelor’s degree in Digital Marketing, Web Development, Computer Science, Communications, or related field is required.
  • 4+ years of related experience.
  • Proficient in URL structure and SEO/SEM strategy.
  • Has worked either in-agency or within an agency-client structure in the past. Strong communication skills.
  • Experience working with a CMS and managing web or digital properties.
  • Experience using Google Analytics, Google Ads, Google Local Services, and Yext. Google Ads certifications a plus.
  • 15% travel is required.Wendy’s was built on the premise, "Quality is our Recipe®," which remains the guidepost of the Wendy's system. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand.

Education: Bachelor's Degree

Travel: 15%

Pay Range: $73,000 - $124,000 Annually

Wendy's is an equal employment opportunity employer who may provide reasonable accommodation to enable individuals with disabilities to perform the essential functions of the job.

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