Senior Marketing Operations & Analytics Manager - Remote at Sitetracker

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

The Opportunity

Sitetracker, Inc. is the global standard for deploying, operating, and servicing critical infrastructure and technology. The Sitetracker Platform enables growth-focused innovators to optimize the entire asset lifecycle through native platform inclusions like AI, automation, and actionable analytics. From the field to the C-suite, Sitetracker enables stakeholders to optimize how they plan, deploy, maintain, and grow their capital asset portfolios. Market leaders in the telecommunications, alternative energy, and utility industries — such as Ericsson, Fortis, Google, British Telecom, and Vodafone — rely on Sitetracker to manage millions of sites and projects representing over $25 billion of portfolio holdings globally.

Sitetracker is looking for an experienced, self-motivated, and data-driven Senior Marketing Operations & Analytics Manager to drive and own this critical function.This role owns the marketing performance reporting and analytics process as well as the data model that enables the creation of KPI metrics and dashboards. He/She owns the management of our marketing tech stack, campaign/lead flow set-up strategy and process, partnering with campaign managers and other stakeholders to ensure that campaigns are optimized.

The ideal candidate is a hands-on, independent strategic thinker, who brings deep expertise on scaling processes and reporting needs for high-growth, B2B SaaS marketing organizations. He/She will be an experienced marketing operations professional who is able to proactively dig into challenges, effectively diagnose issues, and communicate the best courses of action. The role will understand how to effectively gather and analyze data and translate them into best practice strateges to optimize our marketing revenue engine.

The Skill Set

  • Partner with the Marketing leadership team to evolve Demand Marketing strategies with best in-class analytics and reporting, developing the marketing reporting structure and analytics roadmap. You will be our gateway to what's driving results.
  • Own the multi-touch attribution model/process and develop a method for refinement and optimization
  • Partner with Marketing and Sales Operations leadership to optimize our lead process and SLAs to increase qualified lead flow (lead conversions rates, opportunities, pipeline and revenue generation)
  • Help execute the quarterly and annual planning process by providing relevant data and insights
  • Partner with the Demand Marketing team on an ongoing basis to gather insights and analyze results for future go-to-market campaigns that generate brand awareness and qualified pipeline
  • Partner with the Marketing leadership team to help illustrate marketing results and business impact for ongoing board meetings and business reviews
  • Drive the optimization of a data-driven lead scoring model, helping to prioritize the leads that have the highest propensity to buy
  • Provide business insights, reports, and tools that will lead to better prioritization and higher team productivity and optimize return on investment
  • Strong communication and presentation skills and experience working in cross-functional teams
  • Manage Martech systems and tools including upgrades, optimization and end-to-end lead flow (including Salesforce, Pardot, Demandbase and other integrated systems)
  • Enable Marketing team with dashboards and analytics, incorporating requirements and best practices
  • Work closely with Marketing leadership to forecast budgets, set goals, and help define the company's strategy
  • Excellent analytical, problem-solving, and optimization mindset
  • Ability to escalate and communicate risks to management and relevant stakeholders
  • Experience with database hygiene and excellence such as segmentation and measurements

Within 60 Days, You’ll:

  • Learn about Sitetracker through marketing/new hire onboarding and training
  • Partner with Marketing leadership to develop a short term and long term marketing operations strategy and roadmap (60-90-180 day plan)
  • Work with Marketing and Sales Ops leadership to identify and work on prioritized marketing ops tasks
  • Review marketing tech stack and troubleshoot as needed.

Within 180 Days, You’ll:

  • Build and execute marketing ops projects and processes that were identified and prioritized in the marketing operations roadmap plan
  • Build best-in-class marketing trend reports, dashboards and process, collaborating with Marketing leadership to continually refine and optimize
  • Collaborate with Demand Marketing managers on campaign-set up and strategy, providing recommendations for optimization.

Within 365 Days, You’ll:

  • Continue to collaborate with Marketing and Sales Ops teams to optimize campaigns and processes including lead flow, lead scoring, marketing attribution model, and forecasting model.
  • Refine marketing ops strategy roadmap plan as needed
  • Provide input and recommendations on quarterly and yearly demand marketing planning with insight trends and analysis.

About Sitetracker

Sitetracker was founded ten years ago with the singular focus of solving a problem that was first recognized within the telecommunications industry; how to effectively manage the volume, variety, and velocity of critical infrastructure projects needed to meet the demand of expanding wireless and cellular service. That problem has become even more pronounced due to the eventual explosion of 5G. Being able to effectively deploy infrastructure is going to be the differentiator between leading telecommunication providers.

However, over the years, we realized that this challenge isn’t localized to telecommunications – it’s pervasive nearly everywhere and has reached an inflection point. Utilities (such as gas and electric services), smart cities, and alternative energy all face similar challenges. Sitetracker is the only full-lifecycle project management platform suited to support these companies and address these challenges.

We are exceptionally proud of the company we’ve built (we were recently recognized as the #2 place to work in San Francisco, as well as one of the top places to work in the entire United States). Our people are extraordinary and we’re continuing to invest in our people-first culture. 

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