Director of Product Marketing at Gooten

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

About us:

Gooten is a technology company that enables eCommerce businesses to easily access high-quality, global, on-demand manufacturing. We give businesses the tools to create products to sell online and manage orders across a multitude of stores and sales channels. Businesses powered by Gooten can source and identify new products and trends, run promotions, and track analytics on new and repeat purchasers, while focusing business efforts on what drives revenues - creating, developing and marketing brands and products.

By joining Gooten, you will become part of a global team that is dedicated to increasing company efficiency and revenue through design optimization and brand value.

How you'll power eCommerce

  • Establish product marketing at Gooten, deliver against the function’s core goals, and expand the function as aligned with business requirements.
  • Understand market trends, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for Gooten’s product offerings, specifically focused on the mid-market and enterprise customer segment.
  • Establish an analyst relationship strategy for Gooten and own interactions with key industry analyst firms.
  • Educate the market about Gooten core technical value offerings through multiple collateral such as demos, white-papers, workshops, presentations and technical blogs.
  • Educate the customer facing and product teams about the competitive landscape and competitor offerings.
  • Work with the customer facing teams to develop solutions that support Gooten’s GTM plays and deliver value to customers.
  • Develop and activate Gooten’s core use case messaging and positioning
  • Provide input and strategy into product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings.
  • Provide input about product priorities and goals to Product Management.
  • Develop and own product positioning, messaging and value propositions that differentiate Gooten solutions in the marketplace
  • Grow a customer reference program to engage our customers and to showcase customer success and value realization achieved using Gooten
  • Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally.
  • Conduct ROI/TCO analysis and develop content to help customers make the business case for Gooten.

You should have:

  • Degree in Computer science, Marketing, Business or simliar
  • 10 + years of experience in product marketing and marketing related roles
  • Strong experience working in the SaaS industry
  • Experience working in venture backed startups
  • Technical background or clear undersatnding of eCommerce order management software and the ability to understand broad technical concepts and convert them into business strategy and client-friendly language
  • Proven track record in building, getting buy-in and executing marketing and sales enablement plans, and staying focused on “getting it done” in a fast-moving company
  • Able to coordinate across many teams and perform in fast-moving startup environment.
  • Proven experience being self-directed and working with minimal supervision
  • Demonstrated experience building credibility with and delivering results for product teams, sales teams and customers.
  • Outstanding written and verbal communications skills to explain and translate complex concepts into simple and intuitive communications.
  • Uses data to measure results and inform decision making and strategy development.

The really important stuff:

  • Be part of the village: We nurture a culture of open communication. Because our team is a collection of people from diverse backgrounds and cultures, we have seen a great level of cross-team cooperation. We are a globally distributed team, with individuals located in Europe, North America, and South America and we are energized by the diversity of thought our team brings to the table.
  • Care for your family: We carry a comprehensive parental leave for new parents in our different geographies
  • Life in balance: We're passionate about our work, yet we are believers in taking time to relax and recharge. We offer 30 days of paid time off (this includes holidays), so you're able to schedule breaks according to your beliefs and values!
  • Continue learning: We offer financial assistance for continuous development related to your current or future role in the company and are invested in helping you as a person and professional.
  • Take ownership: Every teammate who joins Gooten receives meaningful equity in the company. Our people are directly responsible for our success and we want our entire team to benefit from what we are achieving together.

The salary range for this position is 100,000 - 160,000 USD per year

At Gooten, we celebrate and support the differences that allow our team to empower our eCommerce partners to grow their businesses and democratize access to high-quality, global, on-demand manufacturing. As a proud Equal Opportunity Employer, we welcome all applicants and teammates regardless of race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by applicable law. If you need assistance or an accommodation due to a disability, please contact us at 

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