Content Marketing Manager at UpKeep

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

UpKeep is the leading cloud-based Asset Operations Management software developed to revolutionize the way teams manage facilities and maintenance work. We provide mobile-first SaaS solutions, Industrial IoT sensors, data analytics tools, advanced enterprise integrations, and top-notch professional services. Our innovative technology is modernizing workflows and maximizing operational efficiency for over 3,000 customers including Shell, Yamaha, Unilever, McDonalds, Subway, Pepsi, and Marriott!

We're a Series B tech startup with 100+ team members across the US. We've been recognized as a "Best Place to Work" multiple years in a row by fostering an inclusive and mission-driven culture. In addition to stock options and great benefits, our people have the flexibility to work remote. UpKeep is ranked the #1 Facility Management software on Gartner, #1 Maintenance Management software on G2 Crowd, FrontRunners on Software Advice, and CMMS Leader on IDC MarketScape.


The Content Marketing Manager is charged with creating pieces of thought-provoking thought-leadership content that a) keeps UpKeep’s audience up-to date on timely industry-related news and developments, while maintaining UpKeep’s SEO presence optimized through b) a regular cadence of written educational content. This role works closely with our CEO and strategically collaborates across departments to provide valuable original thought-leadership materials for our industry. The role requires a curious mind and a strong desire to have a real impact on the lives of men and women in maintenance who are often overlooked.

A) The Content Marketing Manager takes global news headlines and identifies thought leaders and experts in the maintenance and reliability space that may have insights that are relevant to those who work on-the-ground in maintenance and reliability. The Content Marketing Manager quickly works to produce podcast interview with these thought leaders and then takes these pieces into other forms of media (either independently or by working with other members of the Marketing / Community Impact teams):

  • Written articles for
  • YouTube clips
  • Speaking engagements
  • LinkedIn articles and more

B) The Content Marketing Manager oversees a network of freelancers and develops an average of 12 evergreen pieces of SEO optimized content a month.


  • Thought-Leadership
  • Responsible for a regular cadence of high-quality podcast episodes that provides insights on how global events impact the maintenance and reliability fields.-Redevelop podcast episodes into other forms of media like videos, books, podcast episodes, etc. -Research thought-leadership talking-points for CEO speaking engagements when applicable
  • Content Marketing -Recruit industry experts to write thought-leadership pieces in support of the Asset Operations vision-Manage editorial calendar of new evergreen content for blogs, articles, videos, thought-leadership guides, and other strategic long-form content on that will position UpKeep as the most trusted and informed leader in the CMMS / EAM industry-Manage SEO best practices that promote optimal brand awareness and generate demand-Collaborate with Growth and Product Marketers to ensure alignment on brand, voice, positioning, and overall marketing strategy and shared company goals/KPIs-Analyze web traffic metrics regularly to assess and report on effectiveness
  • Experience -Proven track-record of recruiting and booking a rolodex of high-profile guests for media interviews like podcasts-Experience creating a strong thought-leadership point of view-Experience managing a network of freelancers-Experience copyediting and creating pitches

Even if you don’t meet all of the requirements listed here, we still encourage you to apply. Your personal and professional experience may be relevant beyond what a list of requirements will capture.

Employee Benefits:

Full-time team members at UpKeep receive stock options, paid holidays, unlimited vacation, 10 days of sick time, 401(k), 12-week paid parental leave, affordable health insurance options, HSA with employer paid contribution, Life Insurance, Employee Assistance Program, and the flexibility to work from home. We value work-life-harmony and believe that family and mental health should always come first.

Company History & Product:

UpKeep was founded in 2014 by our CEO, Ryan Chan, based on an idea he had while using outdated desktop software as a Process Engineer in a manufacturing plant. He believed a mobile-first solution could significantly improve the productivity of the technicians he was working with. He was determined to build on this vision— so he quit his job, learned to write code, and created the first version of UpKeep from his family's garage!

Today, our cloud-based Software-as-a-Service (SaaS) and cutting edge Industrial IoT sensors solve problems for thousands of businesses around the world. Our Asset Operations Management solutions, coupled with powerful cloud ecosystems, empower maintenance and facilities teams to achieve their digital transformation goals. We are providing meaningful value to an underserved, blue-collar workforce by streamlining workflows, improving collaboration, and making it easy to manage work orders and projects from anywhere, anytime!

We've raised $50 million in venture capital following a recent Series B funding round led by Insight Partners, Emergence Capital, Mucker, and Y Combinator. We're also building The Maintenance Community, the largest online forum and Slack group bringing industry professionals together to participate in discussions, webinars, podcasts, and courses.

Learn More!

At UpKeep, we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our products, and our community to flourish. UpKeep is honored to be an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, age, citizenship, marital status, disability, gender identity, sexual orientation or Veteran status. 

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