POSTED Jan 12

Marketing Operations Manager, Consumer at Yelp

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

Yelp is looking for a Marketing Operations Manager to help us deliver operational excellence within our growing B2C Marketing team. The ideal candidate has a solid business sense balanced with strong system technical aptitude. He/She will play a key role in the success of our marketing programs, processes and should be very comfortable in leveraging marketing automation technologies. We’re looking for someone highly detail oriented, operates well in uncertainties, relentlessly process driven and a stellar communicator both written and verbal.

If you're jumping out of your chair after reading this, send us your resume and a cover letter telling us why we'd be crazy not to hire you.

This is a full time remote position located in the United States.

Where You Come In:

  • You will assist in managing the scoping, planning and prioritization of multi-channel campaigns
  • You will lead the maintenance and optimization of QA processes to make ensure flawless multi-channel campaigns delivery and end-to-end user experience
  • You will collaborate closely with cross-functional teams such as marketing technology, product and engineering to deliver scalable solutions
  • You will serve as the day-to-day primary point of contact between cross-functional teams, managing relationships, answering and/or addressing requirements clarification questions as needed
  • You will be accountable for the accuracy, timeliness, and consistency of development efforts by addressing blockers and escalating risks and issues as needed.
  • You will lead regular check-ins with key stakeholders to continuously set expectations about campaign development timelines, identify at risk dates and devise risk mitigation tactics
  • You will troubleshoot data and campaign issues by conducting root cause analyses, defining improvement recommendations, and resolving escalations
  • You will monitor deliverability for all email campaigns, keeping benchmark documentation, flagging deliverability concerns and providing solutions when necessary
  • You will identify opportunities and propose solutions to improve existing processes or automate processes to improve and increase the team's ability to deliver marketing campaigns efficiently
  • You will stay current with developing marketing systems ecosystems and other system best practices to drive continuous improvement

What it Takes to Succeed:

  • Experience leading and managing a team
  • 4+ years of marketing automation experience (ie. Braze, Marketo, Eloqua, Hubspot, Pardot, Salesforce Marketing Cloud)
  • Ability to translate and communicate complex technical concepts in non-technical, business terms for various stakeholders
  • Understand high-level platform capabilities to compare with stakeholder requirements and make suitable recommendations.
  • Has a mix of marketing strategy, project management, customer journey implementation and email deployment experience, with an emphasis on platform knowledge and expertise
  • Passionate about marketing technology and supporting data-driven marketing & innovation
  • Hands-on problem solver with proven technical background to identify and solve sophisticated business problems
  • Strong project management skills and expertise designing and implementing process improvements
  • Ability to manage multiple stakeholder, priorities and projects simultaneously
  • Service-oriented attitude and ability to thrive in a fast-paced environment
  • Plays well with others - Ability to work in a team environment
  • Bachelor’s degree required

What You'll Get:

  • Effective your first day: Full medical, vision, and dental (100% paid employee only coverage)
  • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 7 paid wellness days, 12 paid holidays, plus one floating holiday
  • Up to 14 weeks of parental leave
  • Monthly wellness reimbursement
  • Health Savings, Flexible Spending and Dependent Care accounts
  • 401(k) retirement savings plan with employer match
  • Employee stock purchase plan 

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