POSTED March 22

Sales and Marketing Director at GenderGP

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

About us
We are GenderGP, a Health and Wellbeing telehealth service that provides care to the trans and non-binary community and those who support them.
We are not just casting aside barriers, rewriting the narrative, and changing the vision for transgender healthcare, but we are on a mission to be the most streamlined and innovative telehealth company, e-learning resource, and patient care model for the trans and non-binary health sector in the world. We currently support more than 9,000 members in more than 40 countries.

Strategic Marketing Imperatives
The Sales and Marketing Director will be in charge of creating and implementing GenderGP's Sales, Marketing and Communication strategy. This includes:

Internal & external communications strategy - Ensure that our vision, mission and values are at the core of all that we do and all that we say - Positioned appropriately both internally and to the outside world.

Website, social media & branding strategy - Ensure that our engagement, messaging and content is in line with our mission and feeds into our sales and marketing strategy.

Advocacy & public affairs strategy - Manage our relationship with and service to the community as a whole, in addition to those we provide health services to. Nurturing and fostering relationships with the community and other stakeholders - globally.

Media & PR strategy - GenderGP works in a contentious field of healthcare. Develop our strategy to maximise the benefits that this brings. We are first to market and have the potential to further enhance our position as thought and knowledge leaders in this arena. We want to be the first organisation people turn to for comment, instruction, education.

Digital Marketing strategy - Use our current channels to expand into all channels that our members would use - Such as LinkedIn, Discord, Medium, TikTok, YouTube. Harness the power of content and engagement as a way to foster trust, conversation and knowledge leadership.

Sales strategy - Review current and potential products and services that would benefit our members. Showcase these and drive sales through content marketing, as well by considering paid for advertising, on an ROI basis.

Education strategy - Leverage our team of experts in the field in order to create written, audio and visual materials - Using our expertise to inform and educate and extend our reach to help more people all over the world.

Events strategy - We are an online organisation but also have to consider the value and purpose of in-person events. Our events strategy will leverage our position in the global trans and non-binary space.

**To be successful in this role, you should be able to tailor the above strategic marketing imperatives to complement the organisation’s objectives. **

Operational Responsibilities to support this role’s strategic focus

Lead a multi-talented Marketing, Advocacy and Business Development team.

The Sales and Marketing Director will work closely with the executive team and other stakeholders to make sure that all projects are in line with our strategic goals.

Develop a feasible Sales and Marketing plan for the department and lead the team to maximise their productivity and performance.

Oversee the creation and execution of content & email marketing campaigns, social media campaigns, and other digital marketing initiatives.

Take responsibility for the look and content of the website(s) and social media outlets, maximising visitor conversion and ensuring that our engagement, messaging and content is in line with our mission.

Develop strategies and execute campaigns to increase website traffic.

Monitor and analyse website traffic and user behaviour to optimise marketing campaigns.

Maximising our position as the go-to source for information, guidance, and education.

Collaborate with the supporting functions to develop and execute campaigns that support sales goals.

Managing and nurturing relationships with the community and other stakeholders - globally.

Stay up-to-date with industry trends and best practices in marketing.

The Ideal Profile

Bachelor's degree in marketing, communications, or a related field.

5+ years of experience in marketing.

Proven track record of developing and executing successful marketing strategies.
Strong understanding of email marketing, social media marketing, SEO, PPC, and other digital marketing channels.

Strategic leadership experience.

Excellent analytical skills with the ability to monitor and measure the success of digital marketing campaigns.

Strong project management skills with the ability to manage multiple projects and priorities.

Ability to work in a fast-moving, ever changing environment.

Excellent communication skills with the ability to collaborate with cross-functional teams.

Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels.

Detail-oriented with a focus on delivering high-quality work.

Interest or experience in the trans and non-binary community and those who support them.

**If you don’t have the exact experience above but feel you have the right qualities, abilities, and expertise to thrive in this role as the next step in your career, please do apply.

Fully remote.
Learning opportunities for development - paid courses.
Team working and support in a specialised care environment.
Opportunity to make a difference, working at the vanguard of social change within transgender healthcare.

If you are interested, please start your application 👉**** 

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