POSTED Oct 4

Influencer Marketing Manager (freelancer) at GetYourGuide

  • Digital Marketing
  • Contract
  • Anywhere (100% Remote) Only
Job Description

GetYourGuide is looking for a talented and driven Influencer Marketing Manager to join our incredible Brand Organization. You’ll be supporting our influencer brand activation strategy and help generate great influencer content that will get more and more travelers to get to know GetYourGuide.

Responsibilities:

  • Contributing to strategy creation and implementation of influencer activations by creating briefs, negotiating and selecting the right influencers for our brand, and supporting with crafting engaging stories in the US
  • Leverage influencer tactics to bring across the brand message and support in brand campaign execution
  • Work with the PR & Influencer Activations Lead to define influencer brand activation objectives, provide budget recommendations and set KPIs.
  • Own reporting and campaign analysis for ongoing evaluation and optimisation
  • Manage end-to-end mega influencer partnerships including outreach, contract negotiation, logistics and reporting
  • Define the process for use of influencer content on owned and paid social media platforms
  • Ensure the execution of regular influencer brand activation campaigns and support key members to successfully implement them
  • Evolve how we test and prove the way the channel helps reach company goals
  • Ensure regular knowledge sharing and become the internal advisor for all brand influencer activation topics

Profile Requirements:

  • 4+ years of influencer marketing experience
  • Must be able to send invoices and work as a freelancer
  • Demonstrated experience in creating and executing macro+ influencer partnerships
  • Outstanding organisational and prioritization skills, are results-driven and detail oriented with the ability to multitask and manage priorities, avoiding delays
  • Analytical, with clear understanding of how to use research and KPIs to inform strategic decisions
  • Ability to speak French or German proficiently is a plus
  • Excellent interpersonal and communication skills with high capacity to collaborate with internal teams as well as external partners to deliver against a clear strategy
  • Track record of working across several markets, ideally incl. the US
  • Experience in travel or marketplace is a plus
  • Min. 10 hour/week availability *** Must be able to work in CEST (Berlin) or EST (NYC) timezones** 

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