Vice President - Marketing at Boomitra

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

Main Purpose
As the Vice President of Marketing at Boomitra, you will play a pivotal role in developing and executing our marketing strategy to drive growth and build our brand as an industry leader. This position requires a creative and strategic marketing leader with a deep understanding of brand identity and digital marketing with a track record of achieving results.

Key Responsibilities
Marketing Strategy: Develop and execute a global marketing strategy that aligns with our business objectives and positions us as a trusted and innovative player in the carbon markets.

Brand Development: Define and enhance our brand identity, ensuring consistent messaging and visual representation across all marketing channels.

Market Research: Stay abreast of market trends, competitor activities, and emerging opportunities in the global carbon markets to inform marketing strategies.

Content Strategy: Oversee the creation of high-quality content, including reports, whitepapers, blog posts, and other resources that showcase our expertise and insights in carbon markets.

Digital Marketing: Lead digital marketing efforts, including SEO, SEM, content marketing, email marketing, and social media, to enhance our online presence and generate leads.

Event and Conference Participation: Coordinate our presence at key industry events and conferences to build brand awareness and foster relationships with stakeholders.

Thought Leadership: Cultivate thought leadership opportunities for our executives and subject matter experts, positioning them as experts in carbon markets.

Public Relations: Oversee media relations and PR activities to maintain a positive and influential presence in relevant media outlets.

Team Leadership: Build and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.

Collaboration: Work closely with cross-functional teams, including sales, product development, and legal, to ensure marketing strategies align with business goals.

Minimum Qualifications, Experience & Competencies
• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 8 years of experience in marketing leadership roles, experience in carbon markets or sustainability sector is a plus.
• Proven track record of developing and executing successful marketing strategies.
• Proficiency in digital marketing tools and analytics platforms.
• Excellent leadership and team-building skills.
• Strong communication and presentation abilities.
• International experience and familiarity with diverse markets is a plus.

With Boomitra recently being named a finalist for The Earthshot Prize, there is no better role for someone who wishes to actively move the needle on climate change right now. 

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