POSTED Sep 27

Vice President - Marketing at Boomitra

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

Main Purpose
As the Vice President of Marketing at Boomitra, you will play a pivotal role in developing and executing our marketing strategy to drive growth and build our brand as an industry leader. This position requires a creative and strategic marketing leader with a deep understanding of brand identity and digital marketing with a track record of achieving results.

Key Responsibilities
Marketing Strategy: Develop and execute a global marketing strategy that aligns with our business objectives and positions us as a trusted and innovative player in the carbon markets.

Brand Development: Define and enhance our brand identity, ensuring consistent messaging and visual representation across all marketing channels.

Market Research: Stay abreast of market trends, competitor activities, and emerging opportunities in the global carbon markets to inform marketing strategies.

Content Strategy: Oversee the creation of high-quality content, including reports, whitepapers, blog posts, and other resources that showcase our expertise and insights in carbon markets.

Digital Marketing: Lead digital marketing efforts, including SEO, SEM, content marketing, email marketing, and social media, to enhance our online presence and generate leads.

Event and Conference Participation: Coordinate our presence at key industry events and conferences to build brand awareness and foster relationships with stakeholders.

Thought Leadership: Cultivate thought leadership opportunities for our executives and subject matter experts, positioning them as experts in carbon markets.

Public Relations: Oversee media relations and PR activities to maintain a positive and influential presence in relevant media outlets.

Team Leadership: Build and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.

Collaboration: Work closely with cross-functional teams, including sales, product development, and legal, to ensure marketing strategies align with business goals.

Minimum Qualifications, Experience & Competencies
• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 8 years of experience in marketing leadership roles, experience in carbon markets or sustainability sector is a plus.
• Proven track record of developing and executing successful marketing strategies.
• Proficiency in digital marketing tools and analytics platforms.
• Excellent leadership and team-building skills.
• Strong communication and presentation abilities.
• International experience and familiarity with diverse markets is a plus.

With Boomitra recently being named a finalist for The Earthshot Prize, there is no better role for someone who wishes to actively move the needle on climate change right now. 

Get Updated Remote Jobs directly in your Inbox

Powered by Denovers with