POSTED June 22

Product Marketing Manager at eSpark Learning

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

As eSpark's Product Marketing Manager, you'll align our organization with the needs of our buyers and users, drive the unique value proposition of our product, and equip our customer-facing teams with everything they need to bring eSpark to market successfully.

Working alongside Marketing and Product teammates, you'll lead the planning, development, and execution of the company's product marketing and communications strategy to ensure teachers and administrators understand what makes eSpark unique and help them discover how it can be used to meet the needs of their students and school district.

If you're comfortable operating as a primary connection point across Product, Sales, and Marketing teams, and possess amazing communication, enthusiasm, and cross-functional skills you will thrive in this role.

What You'll Do:

  • Develop buyer personas and ideal customer profiles to provide strategic guidance for product development, marketing targeting, and drive mid- and bottom-funnel sales metrics
  • Collaborate in the creation of and embody the overall product narrative and messaging development, writing copy that tells a consistent story across all customer touchpoints
  • Working closely with the Product and Marketing teams, lead GTM process and strategy development to amplify feature releases to increase product adoption and keep internal teams well informed
  • Synthesize competitive intelligence to inform sales strategies, positioning, and create up-to-date tools (battle cards, competitive responses, presentations, etc.) to improve sales effectiveness
  • Support the marketing content and campaign strategy to drive website traffic and ongoing customer engagement

What It Takes for Success:

  • Proven track record of product marketing experience within an educational or SaaS company
  • Strong creative, analytical, and communication skills and the ability to craft compelling sales narratives that address customer pain points
  • Ability to quickly build rapport and maintain interdepartmental relationships, influencing teams that may have different timelines and priorities to come together to create one common result
  • Proven track record of driving successful go-to-market launches that drive adoption and bottom-line impact
  • Exposure to performing competitive market analysis
  • Experience in crafting positioning, personas, and differentiated messaging
  • Able to operate independently across a set of cross-functional partners

Why eSpark

Our vision is that every student, regardless of their circumstances or background, has the opportunity to set and realize an ambitious dream for themselves. Our mission is to reimagine learning to be student-centered, enabling students to succeed in school and life. In the last school year, more than 1M students used eSpark, many of them for the first time. We just raised a $25M round of funding in January 2022 to scale up our product-led growth strategy.

Impact. Our work makes a significant difference in students' lives. Independent testing data from public school districts across the country consistently show that students learn more in areas of personalized study with eSpark. One researcher from MIT evaluated eSpark in Boston Public Schools: "I find strong positive, significant effects of eSpark for both math and English Language Arts (ELA). So the eSpark intervention, which is just 30 minutes a day, led to almost half the effect of a full year in a high-performing charter school. I view these as very impressive gains. The findings made a substantial dent into the black-white achievement gap."

Diversity. At eSpark, we believe all people---adults and students alike---deserve respect for who they are. We work hard to make eSpark an environment where everyone can thrive and succeed. We support employees as individuals through people-centric management and as a company with our IDEA (Inclusion, Diversity, Equity, and Access) employee resource group. We believe our team should reflect the student populations we aim to serve.

Pandemic. The last two years have been a time of unprecedented challenges for teachers, students, parents, and schools. We have seen in our work that eSpark's personalized curriculum, made of fun and educational activities adapted to each student, is helping to address learning loss. We're supporting teachers by giving them the tools and live support they need to support both remote and in-person learning. By serving students through the school system, we believe we can reach students most at risk of falling behind from the pandemic.

We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

In addition to a competitive salary and stock options, eSpark offers full healthcare coverage (including vision, dental, and mental health benefits), generous vacation and parental leave policies, flexible work-from-home and remote work options as well as a welcoming (post-pandemic) office environment and your choice of technical equipment. 

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eSpark Learning

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