POSTED May 29

Founding Marketing Lead (growth experience at startups a must) at Pairtu

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

About Us: Mission Driven + Backed by Top Investors and Advisors

We're a newly funded, stealth company on a mission to transform healthcare navigation in the U.S. We’re a mission-focused company. We aspire to create a better life for every American— we’ll dedicate our time and resources to this pursuit.

  • Founder: 2x-time founder passionate about healthcare. Ex-Facebook, ex-product growth at VivaReal that exited for $600m+, worked at YC companies, founded UV filtration system in Bolivia, interned at Morgan Stanley, and studied human bio @ Harvard University.
  • How we operate: believe in conscious leadership, GSD, and being highly focused on results with an understanding that you have to work hard, iterate, and ship as fast as possible.
  • Investors / Advisors: well funded and looking to be lean
    • We've raised a VC round to be lean and mean. We have top angels/advisors: [Mario] CEO @OscarHealth, [Vijay]( @Tomorrow Health, [Vivek] ex COO of Postmates, Lauren ex @Noom + @First Round Capital, Nik ex Head of Growth @Grammarly, and a ton of great people invested in the journey.
    • We've raised a small VC round to be lean and mean.

Our vision:

Provide every American with a patient navigator to handle their healthcare needs. We're building a business-in-a-box platform leveraging AI for care navigators/patient advocates (think what [Alma]/[Headway] did but for navigators). The problem is huge: patient advocates are underserved, 130m Americans have a chronic disease and 90% of Americans are healthcare illiterate and need support navigating insurance and healthcare. Recent regulation allows payor unlock which is a big why now.

Our team is on the hunt for exceptional individuals – those rare few driven to make a real impact in the world. We're not seeking candidates whose primary goal is to work less or earn more. There are numerous well-paying, comfortable positions elsewhere; that's not the essence of our ethos. Our culture is intentionally shaped to elevate high performance and to inspire each of us to excel daily. Simultaneously, we're committed to avoiding the pitfalls of corporate excess. Bureaucracy is the enemy of enthusiasm and, ultimately, of our business's success. Staying lean and agile is crucial to fulfilling our mission. Our company pledges to always prioritize humanity's best interests, uphold ethical standards, and ensure fair treatment for all. We steer clear of engaging in social activism or assuming ill intent. Our focus is singular and steadfast: to develop and launch a meaningful, beneficial product

Role & What We're Looking For:
You bring a blend of healthcare marketing expertise and a deep understanding of testing an iterating. You like to be in the ground level and want to operate where there is no playbook. Your role will be pivotal in shaping the marketing framework of our platform, ensuring it aligns perfectly with clinical needs and payor systems.

Responsibilities:

  • Exhibit high emotional intelligence, with a passion for directly impacting patient and provider experiences.
  • Lead overall site conversion rate optimization and develop and optimize landing page strategy.
  • Formulate the company’s user acquisition strategy. Set and manage an aggressive customer acquisition goal. Create / Implement initiatives to hit that acquisition goal.
  • Full ownership over digital marketing strategy and implementation of marketing team. Including, funnel optimization, content creation, campaign execution, talking to users, etc.
  • Develop strategic acquisition and retention marketing plans to drive growth and maximize immediate and long-term ROI.
  • Continuously test and optimize new channels, audiences, bidding strategies, visual creative, and copy.
  • Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition.
  • Use web analytics and business intelligence tools such as Google Analytics and internal dashboards to better understand our customers and exploit those insights in marketing campaigns.

Who You Are:

  • 3+ years of direct, growth-focused experience in digital marketing; Startup experience preferred.
  • Experience building a comprehensive digital marketing strategy from the ground up.
  • You find new channels, you’re a hacker, and you experiment quick
  • Very data driven and should be curious about and tell stories using data.
  • Experience managing paid (FB/IG, Google, etc.) and organic (SEO, content) acquisition.
  • You thrive in a startup environment. You are scrappy and adventurous. You are resourceful. You leverage all resources at your disposal (not just the obvious ones). You are persistent. You take pride in doing more with less. You are positive. You look for and point out the good in each situation. You make wise decisions quickly, and correct bad ones even quicker. You inspire others to think bigger / be greater / do great things.
  • You generate positive energy. You have an infectious enthusiasm. You take pride in what you do. You are passionate. You speak up and have a voice… even when it’s hard to do. You don't settle for less than excellence.

Our Culture + Company values:

We have a distributed culture, mainly working out of the Americas timezone. We strive to be diverse in thinking, in hiring, and in how we tackle problems. We believe that operating excellently for our clients is our number one priority and building great products is critical.

  • Human connection: We’re bringing healthy human relating into the world as a healing modality, and we prioritize healthy relating within our team and in everything we do.
  • Playful creativity: We bring levity, fun, and playfulness to our work.
  • Excellence: in executing, thinking, writing, and communicating.
  • Stop the ego: hard conversations and ripping the bandaid earlier than later. Uplift each other.
  • Outwork smartly, competitive for our customers: Impact is driven that's measured on driving benefit to the end customer.
  • Conscious Leadership Values: 15 commitment to conscious leadership

Salary & Compensatoin:

  • Competitive salary and equity for early stage and based on experience.
  • Every offer will have 3 options: High equity, mid equity, low equity

We are focused on building a diverse and inclusive workforce. If you’re excited about this role but do not meet 100% of the qualifications listed above, we encourage you to apply or send us an email.

How to Apply:

  • Ensure in you’re application you put “read, applying”
  • Let us know why you're passionate about joining Pairtu and how you can contribute to our mission. A simple sentence works.

Pairtu is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Join us in reshaping healthcare navigation – apply today! 

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