POSTED March 22

Digital Marketing Specialist (Remote) at Worca

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

Our client business is in hair accessories into tools of personal empowerment. Their vision is to be the world’s most inclusive hair accessory brand as we offer beautiful and functional products.


  • Develop content and marketing assets to ensure consistent brand identity and messaging across the organization – newsletters, website, SMS, mobile push, graphics, and videos.
  • Create and manage all aspects of email marketing campaigns, including design, content creation, delivery, reporting and goal tracking.
  • Produce and optimize web pages and content, including products, articles, events, campaigns.
  • Manage promotion campaign: create marketing briefs and gather information from different departments.
  • Responsible for social media content creation and postings.
  • Manage influencers outreach and coordination.
  • Track and remediate of errors, broken links, and issues across divisional content.
  • Coordinate marketing efforts with external vendors as needed.
  • Assist with special projects as needed. Qualifications
  • Bachelor’s or Associate degree preferred in Marketing, Communications or Journalism, or prior experience in marketing, communications, social media or website management.
  • 2+ years of website content management experience, preferably in a global organization.
  • 3+ years of newsletter creation and management experience.
  • Strong written and verbal communication skills.
  • Strong organizational skills, project management skills and attention to detail.
  • Experience in fashion retailers is a plus.
  • Experience in digital marketing strategy and marketing automation is a plus.
  • Ability to work independently as well as part of a team.
  • Proficient in Shopify, Klaviyo, Canva, Figma, and video editing tools.
  • Be flexible, proactive, and a creative team player.
  • Please include a newsletter portfolio with your resume.
  • Remote Job Requirements
  • Observe the US holiday calendar
  • US East Time Zone Overlapping requirement: 6+ hours
  • The ideal candidate who should have a well home working setup.


  • Competitive salary package
  • Paid time off
  • Parental leave
  • Holidays and personal days 

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