POSTED Nov 29

Head of Marketing (B2B) at Moxie

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

Our company

Moxie enables nurses to become entrepreneurs, and grow successful, independent businesses. MedSpas are booming, regulated practices that provide aesthetics services like botox, fillers, and more.

Today, 80% of them in the US are individually owned and operated and we want to keep it that way. We provide our entrepreneurs the tools and expertise to operate with the scale of a large chain while remaining independent.

We are a well-funded Series A startup with many happy customers and are growing to help make more entrepreneurs. That’s where you come in.

We have clear product-market fit in a booming market. We’re looking for a Head of Marketing (B2B) to build Moxie into the category leader for nurses across the country who are looking to build their own MedSpas.

This is an opportunity to build a massive success story by writing and executing our playbook for a next-generation business: correctly positioned to the market, we can build a big and impactful business unlocking opportunity for would-be entrepreneurs.

We have clear Product-Market-Fit, and a lot of work left to do. We’re looking first for a growth marketer specifically with B2B experience and prior experience partnering with Sales to build a successful outbound GTM, and second, who is excited to advance our product marketing. You’ll partner closely with the rest of the leadership team, including Sales, Product, and Provider Success.

Candidly, our marketing has worked well despite being fairly basic because demand for our offering in the market is uniquely strong. Under the right leadership, much more is possible!

What you’ll do

Unlock and drive 5x y/y growth of Moxie’s customer base in 2024 through a mix of inbound and outbound

Position Moxie as the category leader for independent med spas

Build a cohesive, high-performing B2B Marketing function, including the right goals, KPIs/metrics, dashboards, and systems

Develop an ROI framework for new customer acquisition

Collaborate closely with sales, product, and customer success to tightly manage performance

We’re looking for:

You’ve built out a marketing function, team, and martech stack from a relatively early stage: likely Series B or earlier

You’ve developed lead gen for an outbound sales team working closely with Sales, ideally in SMB category (with an annual target in the thousands)

You’ve led rapid growth in inbound and outbound performance channels

You’ve collaborated with sales enablement for inbound sales

You’ve led strong product marketing and can effectively define company positioning and communicate value to customers

You’re highly data-driven: you’re used to collaborating to set aggressive goals, and reporting on variance against plan

Why join us

Above all, we’re in this to empower small business owners to own and grow their businesses. If you succeed, Med Spas will remain the opportunity for independent owner-operators instead of being dominated by a small number of large chains. If that speaks to you, speak to us.

We have much left to build. But given the market feedback we’re getting and our founding team’s company-building experience, we think we are writing the first chapters of a real success story.

You’re stepping into a good situation with the opportunity to make it great: Moxie is succeeding and there is a lot of white space to fill. You’ll make it bigger and better, and learn more in the process!

Competitive salary and stock, and generous health/dental/vision coverage 

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