POSTED March 13

Product Marketing Manager at Apono

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

About Apono

Apono is a fast-growing start-up in the DevSecOps realm, based in Tel Aviv and NYC. We believe that fast movement and developers’ ownership do not need to affect the environment’s security level. We help companies automate permission management in a way that allows organizations to stay agile and secure.**

We strive to be a product-led organization, building a product with fast Time To Value, while prioritizing the frictionless developer experience.

Key Responsibilities

Market intelligence—be the expert on our buyers, who they are, how they buy and their key buying criteria.

Actively research the competitive landscape—be an expert on our competition and how they are positioned.

Collaborate with the Product and Marketing teams, respectively, to develop product positioning and messaging that resonate with our target buyer personas.

Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.

Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the acquisition of new customers.

Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.

Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.

Storyteller––be able to write collateral on a deep, technical level that resonates with our target audience and partners, including whitepapers, ebooks, speaking engagements, website copy, and more.

Support our sales channels; create effective case studies and 1-pagers to enable the team to better sell Apono

Requirements

4+ years of industry experience in B2B SaaS in a relevant industry (IAM, Developer Security, Cloud Security)

2+ years of product marketing experience in B2B SaaS in a relevant industry (IAM, Developer Security, Cloud Security)
Must be a self-starter––experience at a SaaS security startup is preferred

A strong writer with an extensive catalog of product marketing collateral

Excellent people and management skills to collaborate cross-functionally.

Team player!

Bachelor’s degree or higher 

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