POSTED July 10

Growth marketing lead for leadership training biz at Tribute

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

Are you an entrepreneurial Growth Marketer looking to make a positive impact on the world?

Do you want to work at a company where your voice is valued and you can have a significant impact on company/growth strategy?

Are you passionate about personal growth and human connection?

If you answered yes to any of the questions above, this job may be for you.

My name is Andrew Horn. Fobes recently called me "Dale Carnegie for the Digital Age" and I help people to master difficult conversations and build thriving relationships.
I recently stepped out of my full time CEO/Co-Founder role at (INC500) to focus on scaling two new businesses and my executive coaching practice.

The new businesses are…

IRL (The Institute for Relational Leadership) -
Junto Men's Work -
I also have my executive coaching and speaking business - (your work will focus on the first two)

I am currently running these ventures with one project manager and contract design/development support. I am looking to build a relationship with a part-time marketing lead who wants to establish a long, fruitful working partnership.

I built my last business into a multi-million dollar tech company and plan for IRL to be an even larger and more impactful company. You can learn more about me and what I am about as a person here -

Primary responsibilities:
Be my analytical, performance oriented marketing lead. I hired an incredible marketing manager who grew into my CMO at my last company with this skill set. I’d like to do that again.

Support Andrew in optimizing social media content for virality and growth. Research best practices and devise a strategy for content distribution that scales Andrew's visibility. Instagram, substack, linkedin are most active for me.

Paid marketing campaigns for my quarterly Junto men’s retreats. These will be lead-gen ads that funnel into a call with me as they are high ticket. This is the only offering that is currently active with hundreds of very happy customers.

Assist with the launch of my first course for IRL. We will be creating a six-week virtual course and I need help optimizing landing pages, conducting outreach and setting up paid advertising campaigns.
Assist with SEO optimization of all websites and proper positioning of our services.

Get us setup on major marketing platforms for tracking and analytics (GA, Meta, posthog etc.)
Present weekly analytics recap and upcoming priorities to align on strategy.

Required Skills:

Must have experience with:
Product / course launches
Meta advertising
Google adwords
Email marketing
Organic social media growth and optimization
Analytics and reporting tools

How to apply:

Tell us about a project you led that you're proud of
Tell us about your professional dreams and how this aligns
Tell us how you connect to the mission of The IRL.
Include the word "gratitude" in the first line of your response so that we know you are detail oriented.
Salary: Competitive base plus exciting performance bonuses based on hitting revenue targets Flexible PTO after first 6 months
Coaching: Opportunity to be coached by Andrew to develop personally and professionally.
GRATITUDE: Gratitude is the most effective path to a happy life and meaningful connection. We appreciate people freely and frequently.
RESOURCEFULNESS: We are problem solvers and figure things out when instructions aren’t attached to them.
OWNERSHIP: We operate with autonomy and take responsibility over our own excellence. Be proud of what you create.
MEANINGFUL CONNECTION: We talk about what matters and help others to do the same.
GROWTH: We are passionate about personal transformation and support eachother to become the best versions of ourselves.
I look forward to hearing from you! 

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