POSTED Jan 12

VP of Marketing at Fabric Genomics

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

As a key member of the commercial team, the head of marketing will own the strategic direction and tactical implementation of marketing activities across the business. Reporting to the Chief Commercial Officer, you will be accountable for leading, developing and executing the strategic vision and tactical plans for marketing all current and pipeline products. You will own all downstream marketing activities including marketing strategy, branding, product positioning, product messaging, product pricing, market development, lead generation and nurturing, website management, and marketing communications. Working within a small team, you will take on a broad range of duties and responsibilities not typically seen in larger organizations, so adaptability and strong generalized marketing skills will be crucial. This leader will build and scale a best-in-class team of marketeers to support commercial growth objectives as the business continues to expand. You thrive in a start-up environment and have a successful track record of leading innovative marketing plans that position the company and their diagnostics products ahead of the curve in the molecular diagnostics/life sciences space.

KEY RESPONSIBILITIES

• Establish a comprehensive strategic position along with tactical marketing plans that competitively position the company for success.• Creating global demand for products in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the marketing plan. This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).• Lead all product launches, promotional marketing campaigns and marketing communication efforts, aligning them with the company’s commercial strategy.• Hire, develop, and motivate a high-performance team of marketeers. Build an effective organizational structure, processes, and a collaborative culture that emphasizes achievement of both short- and long-term business objectives.• Actively manage the advertising agency relationship and deliverables, ensuring a cost effective approach.• Cultivate a strong partnership with the Sales organization to constructively partner and contribute to corporate/commercial goals and objectives.• Develop and cultivate a strong understanding of the labs along with their providers and patients’ needs to create effective value propositions and key messages to drive product adoption.• Develop and manage a metrics/reporting system to track and maintain an active awareness of marketing program success. Distill findings into actionable insights to evolve program success.• Maintain an active awareness of the genomics-driven precision medicine markets, competitors and customers.• Leverage market research and 3rd party data to size the market opportunity and translate this knowledge into creating successful marketing programs. Perform in-depth analysis with both key external and internal stakeholders to understand adoption barriers.• Integrate marketing communication promotional plans into the marketing foundation, developing communications tools and defining key conferences that enhance the company’s presence and compliment the overarching marketing business plan.• Drive an integrated market approach, ensuring “voice of customer” information is considered for all new products and for identifying present and future business needs, trends, and opportunities. REQUIRED EXPERIENCE & SKILLS

● 10+ years of proven hands-on experience in marketing roles of increasing scope and responsibility in the genomics, molecular biology, or molecular diagnostic arenas● 5+ years of leadership experience marketing molecular diagnostic tests and/or its enablers to hospital or commercial labs● Demonstrated leadership capability and an understanding of the sales process for diagnostics● Direct NGS and / or other molecular diagnostics experience and knowledge, highly preferred.● Existing meaningful relationships established either working in or with diagnostics, genetic testing companies● Strong creative intuition on design and messaging that resonates with customers and an ability to learn from previous campaigns to improve on performance● Ability to develop, rationalize, and present strategy. Communicates (both written and verbal) in a professional, focused and compelling way that captures and holds others’ attention.● Establishes well organized plans of action to complete work objectives effectively.● Exceptional skill managing complex marketing projects with a strong attention to detail● Independently drives execution of project goals and translates priorities into actions and supports all steps of the customer lifecycle.● Adept at building and maintain relationships with customers and key opinion leaders● Strong analytical and computer skills, with working knowledge of financial models● Takes initiative, shows desire to learn and master essential skills, and seeks out opportunities and people that can help them grow.● Strong multi-tasking abilities, easily juggles multiple priorities, leverages available resources and stays focused under pressure.● Pursues learning activities, takes risks to close skills gaps, and applies learnings to new work challenges.● Prior experience in a start-up or tech environment is a plus● Requires travel up to 10% for industry conferences (once safe to do so) EDUCATION

● Bachelor’s degree or better in a business or scientific discipline; MS or MBA preferred● An advance degree in Marketing, Business, with previous work experience in biotechnology, medical devices, or pharmaceutical industry is also acceptable PHYSICAL REQUIREMENTS

● Prolonged periods of sitting at a desk and working on a computer● Must be able to lift up to 15 pounds at a time

WHAT WE DO

Fabric Genomics is building a team of the best and brightest to help shape the future of precision medicine. Our mission is to revolutionize clinical genetic testing through the development of cloud-based genomic analysis software and best-in class genetic interpretation and reporting services. We are on a relentless quest to diagnose patients faster and more accurately utilizing artificial intelligence, unlocking personalized treatments for hereditary genetic diseases and cancer and making this groundbreaking technology truly accessible to all. We are a thriving post-Series B company, supported by world-class investors and licensed by leading academic and clinical laboratories around the world. We are looking for individuals who want to join our mission to better understand genetics, help change lives and make genomic medicine the standard of care for all.

WHY YOU SHOULD APPLY

Making a Difference - We are trailblazers, tenaciously deciphering human biology. Come join us to change patient care and to ensure precision medicine is the standard of care for all. Location - Just 2 blocks from both the 12th St. and 19th St. BART stops in Oakland’s Uptown District. Next to great restaurants, art galleries and a business community. Just one block from Oakland’s Fox Theater. Benefits - Regular Town Hall meetings, company outings and weekly socials. Competitive compensation, rich health benefit packages and premium coverage, time off and parental leave. Fabric Genomics is an equal opportunity employer. 

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