POSTED Sep 29

Senior Regional Marketing Manager at Okta

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

The Sr. Regional Marketing Manager is responsible for executing strategic programs with cross-functional teams to create demand within the Northeast Region. Managing a team of three Regional Marketing Managers and Associates, you will work closely with territory sales directors and account executives to support revenue growth and drive the regional marketing strategy through developing, innovating, and implementing effective, integrated marketing campaigns that will drive sales pipeline to support the Northeast Regions business growth goals

You will serve as one of the primary liaisons between the sales development team, the field sales team and go-to-market teams. This role, reporting to the Sr. Director, Enterprise Regional Marketing, will generate awareness and create demand using a variety of marketing vehicles and tactics including, but not limited to, account-targeted programs, regional and national tradeshows, conferences and professional associations, targeted field events, demand campaigns and assets, direct mail, call campaigns, and webinars. Their primary objective is to create inquiries and qualified leads that move accounts through the sales pipeline and accelerate the sales cycle for prospects and customers through the execution of marketing programs, as well as to ensure thorough coverage and penetration of the total addressable market leveraging various marketing distribution channels.

Job Duties and Responsibilities:

  • Primary liaison between Americas Field Sales in the Northeast broader Go-to-Market (GTM) and Product Marketing teams
  • Manage and lead the team of regional marketers in the region
  • Align with sales leadership to measure accounts engaged as a proportion of total addressable market and apply varied programs to increase marketing engagement across the region
  • Client-Service Experience/Mentality
  • Communicate feedback from the field back into the GTM and product marketing teams to ensure the field has the tools and messaging they need to sell effectively
  • Create quarterly regional marketing plans to meet the business goals of the region
  • Plan, create and execute all marketing activities for the regions and report results
  • Communicate marketing initiatives, ongoing campaigns, website tools, customer success stories, upcoming events, etc. to the regional sales team
  • Report results and present detailed info around the results of regional marketing results for this region.
  • Share best practices across the regions
  • Assess challenges of the field and create solutions to address those challenges
  • Ability to identify effective marketing tools for Sales success
  • Collaborate with the broader partner team (Channel & ISV) to support local partner programs
  • Travel up to 30%

Minimum REQUIRED Knowledge, Skills and Abilities:

  • Minimum of 10 years Field Marketing/Sales Support/Management experience
  • Work remote
  • Experience with complex B2B enterprise sales cycles and demonstrating marketing's impact on the business through business models, dashboards, and data
  • Oversee from inception to completion campaign plans including audience target identification, campaign project plans/deliverables/owners, budgeting, and post-campaign reporting/measurement
  • Experience working with teams and programs leveraging the Sirius Decisions Demand Funnel and Campaign Framework
  • Account Based Marketing account marketing experience a plus
  • Initiative, a sense of urgency, ability to multi-task, and a "can do" attitude
  • Strong analytical skills and a passion for enabling sales teams
  • Exposure to and familiarity with a wide variety of marketing systems across multiple marketing disciplines (marketing automation, analytics, etc.)
  • Strong working knowledge of Salesforce and Tableau
  • Knowledge of industry trends related to demand generation, buying intent and multi-channel marketing
  • Enthusiasm for challenges and strong work ethic
  • Budget Management Skills
  • Strong Verbal and Written Communication Skills
  • Previous experience leading a successful field or regional marketing team is a plus
  • Bachelor’s degree in Marketing, or equivalent area of study Okta’s Top 5 Core Leadership Competencies are part of the deeply ingrained principles that guide all of our company’s actions. They also align strongly to our cultural cornerstones, our Okta values: love our customers, empower our people, never stop innovating, act with integrity, and maintain transparency. It’s our expectation that our managers and leaders embody these core competencies:
  • Builds Effective Teams: Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
  • Demonstrates Self-Awareness (EQ): Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
  • Develops Talent: Developing people to meet both their career goals and the organization’s goals.
  • Drives Results: Consistently achieving results, even under tough circumstances.
  • Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies.

Okta is an Equal Opportunity Employer.

Okta is rethinking the traditional work environment, providing our employees with the flexibility to be their most creative and successful versions of themselves, no matter where they are located. We enable a flexible approach to work, meaning for roles where it makes sense, you can work from the office, or from home, regardless of where you live. Okta invests in the best technologies and provides flexible benefits and collaborative work environments/experiences, empowering employees to work productively in a setting that best and uniquely suits their needs. Find your place at Okta https://www.okta.com/company/careers/.

By submitting an application, you agree to the retention of your personal data for consideration for a future position at Okta. More details about Okta’s privacy practices can be found at: https://www.okta.com/privacy-policy. 

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