POSTED Sep 3

Copywriter at AllTrails

  • Content Copy Writing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

Copywriter

About AllTrails

AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 40 million people worldwide.

Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us! ****

What You’ll Be Doing:

  • Write clear and compelling copy that enriches our marketing initiatives, including lifecycle, go-to-market, outbound, and promotional efforts
  • Work closely with design, marketing, product, and translations teams to solve user and business needs with friendly, scalable content
  • Test and iterate on language and positioning approaches
  • Manage projects independently, keeping stakeholders in the loop throughout
  • Leverage and contribute to our evolving voice and tone guidelines
  • Work quickly and effectively across multiple projects at once

Requirements:

  • 3-6 years of professional writing experience
  • Portfolio with real-world examples of customer-facing content — and the ability to articulate your process, challenges, and learnings
  • Ability to quickly embody brand voice and execute appropriately across channels
  • Skill for incorporating various stakeholder feedback to produce copy that meets both customer and business needs
  • Self-motivation and comfort working on fast-paced and sometimes ambiguous projects
  • Passion for the outdoorsHumility, empathy, and open-mindedness (no egos)

Bonus Points:

  • Experience with copy testing
  • Experience writing for global audiences with a translation-first approach
  • Experience in SEO and/or writing for accessibility
  • Familiarity with design tools like Figma and Miro

Our Commitment to You:

  • A competitive and equitable compensation plan. This is a full-time, salaried position that includes equity
  • Physical & mental well-being including health, dental and vision benefits + a monthly stipend for wellness expenses
  • Trail Days: First Friday of each month off to hit the trails!
  • Unlimited PTO
  • Flexible parental leave
  • Remote employee equipment stipend to create a great remote work environment
  • Annual continuing education stipend
  • Discounts on subscription and merchandise for you and your friends & family
  • An authentic investment in you as a human being and your career as a professional 

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