Marketing Lead at WellTheory

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

Who We Are

WellTheory is a remote, seed-stage startup on a mission to reverse the autoimmune epidemic backed by some of the top investors in consumer and healthcare. To do that, we are combining food as medicine, community care, and personalized insights from health data to build a membership experience that supports women no matter where they are in their autoimmune journey.

Autoimmune conditions cost the US healthcare system $100b each year, and they disproportionately affect women. Since chronic disease is 80% lifestyle-driven, there is a huge healing impact of food, movement, stress management, and sleep on autoimmune conditions.

About the Role

WellTheory is looking for Marketing Lead to oversee our creative team, running 360* marketing campaigns through email, social, landing pages, and more.

You might enjoy working with us if you:

  1. Are multi-faceted, and love working on a variety of different projects throughout the week.
  2. Have a willingness to step in and try something you’ve never done before, or experiment with something that’s innovative without being afraid of failure!
  3. Thrive by working remotely and setting your own schedule. We don't micro-manage and care more about your output and quality of work than being online during set time windows.
  4. Are motivated to help reverse the global autoimmune epidemic and help people live healthier lives. If you're interested in health, wellness, nutrition, and mental health, you'll enjoy helping build our content and brand voice.
  5. Are excited to learn from our team's experiences (Oscar Health, Dropbox, Deloitte Innovation, health coaching, starting a summer camp) and are open to sharing your experiences, too.


You'll work with our Head of Growth and our Marketing Team to bring our creative campaigns to life. As a direct-to-consumer brand, we’re looking for ways to stand out from our competitors and capture as high a percentage of the autoimmune market as possible. Some responsibilities include:

  • Marketing Campaigns: Work with our Brand Designer, Social Media Managers, and Head of Growth to create cohesive campaigns between product marketing, customer education, and transactional messaging
  • Channel Expansion: Determine which marketing channels are providing the highest value to our business, and showcase the ability to launch new, promising channels (we’re very focused on organic growth; if that’s interesting to you, that’s a plus!)
  • Copywriting: Have strong copywriting skills and partner with our design team to bring marketing campaigns to life
  • Brand: Ensure our messaging is aligned with our brand guidelines
  • Segmentation: Build user segments to personalize our marketing messaging wherever possible
  • Optimal User Journeys: Understand the A-Ha moments needed for a potential member to become a customer, and build the appropriate user journeys to maximize signups
  • User Interviews: Build our brand materials by conducting user interviews to understand what messaging and offerings are most appealing to our target customer
  • Reporting: Identify data reporting shortcomings that are preventing you from being effective in your role, and work with our Head of Growth to gain insight into how each channel is performing
  • Competitive Research: Conduct competitor analysis and stay up-to-date with the latest marketing trends


  • 5+ years of general marketing experience
  • Ability to manage multiple projects at once, keeping campaigns organized and allowing stakeholders to easily stay up-to-date on a project’s status
  • Ability to communicate effectively, with strong copywriting skills for upcoming creative campaigns
  • Ability to analyze problems and come up with solutions
  • Ability to move fast, fail fast, and prioritize learning
  • Strong understanding of how to measure success for each marketing campaign
  • Familiarity with email marketing and SEO


Email with:

  • Resume or LinkedIn
  • Portfolio or samples of applicable marketing work
  • An answer to this question: What's your favorite health or wellness-related topic to nerd out on and why?

If we think you might be a good fit, we'll respond within 24 hours. In the meantime, you can check out our company's blog to learn more about the space we're in and the kinds of topics we explore.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At WellTheory, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. 

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