POSTED May 17

Chief Marketing Officer at Palmswap

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

How to apply

*Please submit your application to this Application Form
*

We are searching for an experienced and self-driven Chief Marketing Officer (CMO) to join and build our marketing team. As a CMO, you will mainly be responsible for developing and implementing new marketing strategies and leading our marketing team. This is a highly creative role where you will own the entire marketing strategy while collaborating with the core Team and building your own strategies with the goal to attract more clients/users to the Exchange.

The CMO will set Palmswap's marketing strategy, define its core marketing metrics, and drive measurable impact on key outcomes such as brand awareness, community growth, and user adoption.

Responsibilities:

  • Set the foundation of the marketing department and define the vision of Palmswap’s marketing processes, strategy, and operational functions
  • Contribute to the overall growth of the company
  • Review and manage content marketing strategy
  • Determine KPIs for the marketing department
  • Keep the marketing budget in check
  • Track KPIs on a regular basis and present reports
  • Work closely with the product and sales team to raise brand awareness, recognition, and loyalty and turn marketing insights into sales
  • Direct the company’s public relations efforts,
  • Create and present the annual marketing plan and strategy
  • Use data and reports to make evidence-based decisions
  • Analyze the company's marketing strategy and suggest improvements
  • Build and optimize Marketing portfolio including content marketing & SEO (eg. blog, social, community AMAs, etc.), paid advertising (eg. Google, Facebook, Reddit, Quora Ads, etc.), public relations (press, speaking engagements, conferences, partnerships, etc.) to grow community engagement and feature adoption

Requirements

  • 6+ years of work experience in a marketing leadership position and experience with building teams from scratch
  • Already worked in a collaborative and remote environment and comfortable working between 8 AM UTC to 4 PM UTC (2-3hours variable)
  • Knowledge or experience in and/or Cryptocurrency/Blockchain
  • Being customer-centric
  • Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.
  • In-depth knowledge of big data analysis
  • Regularly produce and present reports
  • Experience in building, recruiting, and scaling marketing departments
  • Experience leading cross-functional marketing teams, with an ability to communicate business priorities, set goals, promote accountability and ownership
  • Proven management skills and the ability to inspire a culture of innovation
  • High level of technical aptitude to maximize the tools and leverage the social media platforms that are essential to marketing efforts

*Nice to Have *

  • Entrepreneurial mindset
  • Experience using perpetual
  • Passionate about complex problem solving

Why Palmswap?

  • You get to choose your working place and working time. We believe in your ownership.
  • Great team from all around the world.
  • Competitive salary + benefits
  • Love building from scratch? This is the place for you!

How to apply

*Please submit your application to this Application Form
* 

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