POSTED Dec 1

Head of Marketing at Vital

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

About Vital:

Vital is a pre-seed, B2C startup with 150+ subscribers who receive personalized meditation sessions generated for them in real-time. We’re first to market with this AI-powered solution. We also have two B2B pilots underway, one with Siemens and one with Auburn University. Vital is co-founded by David Gull (CEO), Andrey Dimitrov (CTO), and Matt Monday (COO).

Mission:

"Create groundbreaking technology that helps people live healthier, happier lives."

Vision:

In three years, billions of people will be speaking with an AI every day. We believe the AI you like best, is the one that cares for you the most. That’s what we’re building at Vital, a Wellbeing Coach for everyone. With 970 Million people suffering from stress, anxiety, depression and loneliness, Vital will be the most accessible and effective way to help people through life's challenges. By supporting you as a coach to get clear on your unique self, your values, and goals, Vital ultimately helps you to live your best life possible. Thriving in your community and enjoying life in flow.

Values:

Compassion, Excellence, Integrity, Creativity, Growth

Why Vital:

As the Head of Marketing at Vital, you will be spearheading the company's marketing strategies, focusing on evaluating our primary business models (B2C and B2B) and experimenting with key channels for reaching and engaging customers. This is a unique opportunity to shape the narrative of a cutting-edge AI wellness startup and drive significant impact in a rapidly evolving industry.

Key Responsibilities:

Business Model Evaluation: Analyze and assess the effectiveness of our B2C and B2B models, determining the optimal approach for market penetration and growth.
Channel Experimentation: Identify, test, and optimize key marketing channels to effectively reach our target audiences, both in consumer and business sectors.
Brand Messaging: Develop compelling messaging that resonates with different customer segments, aligning with Vital's mission and values.
Market Research: Conduct thorough market research to understand customer needs, competitive landscape, and industry trends.
Data-Driven Marketing: Leverage analytics to inform marketing strategies, ensuring decisions are based on data insights.
Team Leadership: Build and lead a marketing team capable of executing innovative campaigns and initiatives.

Desired Qualities:

Strategic Mindset: Proven experience in strategizing and executing successful marketing campaigns, particularly in tech or wellness industries.
Analytical Skills: Strong ability to analyze data, interpret customer insights, and make informed marketing decisions.
Creativity and Innovation: A flair for creative thinking and the ability to bring fresh, innovative ideas to the table.
Communication Skills: Excellent verbal and written communication skills, with a talent for crafting compelling narratives.
Adaptability: Comfortable in a dynamic startup environment, able to pivot strategies as needed.
Alignment with Mission: Passionate about Vital's mission and committed to contributing to the well-being of individuals and communities.

A few details of what we (likely) need help with:

Customer Acquisition Strategies
Content Marketing and SEO
Social Media Management and Engagement
Email Marketing Campaigns
Partnership and Collaborations
Performance Analysis and Reporting
Brand Development and Positioning

Funding Status:

Vital has kicked off a pre-seed fundraise, after utilizing the friends and family round of $136,000 to build and launch the initial prototype.
The company will require the candidate to work for equity until the pre-seed raise is complete, targeting late November.

Compensation Range:

Equity: 1% - 10% (will impact salary)
Salary Pre-Fundraise of $500k: $0
Salary Post-Fundraise of $500k - $2M: $75k - $150k 

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