POSTED Sep 4

Director of Marketing - US at Snaptrude

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

About Us

Snaptrude is a collaborative conceptual BIM tool for architects. It automates tedious design tasks, and seamlessly integrates with other software. It enables architects to iterate at break-neck speed and make better, informed decisions. We are backed by global investors like Accel, Foundamental, etc and we have global customers like OPN, WeWork, etc.

Job Overview:

Snaptrude is looking for an experienced and dynamic Director of Marketing with a strong background in marketing and a deep understanding of the architecture industry. This role demands a leader who is passionate about design, storytelling and brand building. In this role you will oversee and drive all aspects of our marketing efforts, including paid marketing, content marketing, social media, outbound events and execution across channels, while managing timelines, budgets, and team performance. The ideal candidate will have the ability to seamlessly integrate marketing strategies that resonate with our audience and improve Snaptrude’s brand presence within the architecture industry.

Key Responsibilities:

  • Marketing Strategy & Execution: Lead the development and implementation of comprehensive marketing strategies that align with Snaptrude's business goals, driving brand awareness, engagement, and growth across all channels.
  • Team Leadership: Manage and mentor a diverse team of content writers, graphic designers, product marketers and social media manager. Set clear goals, manage workloads, and ensure that projects are completed on time and within budget.
  • Content & Campaign Management: Oversee the development of compelling content and campaigns that resonate with Snaptrude’s target audience. Ensure consistency of messaging and visuals across all marketing materials.
  • Cross-functional Collaboration & Communication: Collaborate closely with product, sales, and leadership teams to align marketing efforts with business objectives.
  • Analytics & Reporting: Use data-driven insights to track the performance of marketing campaigns. Optimize strategies based on analytics, reporting results to stakeholders, and refining tactics to ensure ongoing success.
  • Brand & Market Positioning: Ensure Snaptrude’s brand is consistently represented across all touchpoints, enhancing Snaptrude’s brand presence within the architecture industry.
  • Community Building: Connect with AEC professionals, develop partnerships and foster a strong, engaged community of Snaptrude’s target audience.
  • Project Management: Oversee the management of marketing timelines, ensuring that all projects, campaigns, and initiatives are completed on schedule and deliver the expected results.

Qualifications:

  • Experience: 5-10 years of experience in both marketing and the architecture industry.
  • Education: Bachelor’s degree in Architecture, Marketing, Business, or a related field. A background in architecture or design is highly preferred.
  • Software: Proficiency in content management systems (CMS) and marketing tooling stack like Hubspot, Marketo, Zapier, Clay, Zoominfo, etc. Familiarity with design software such as Adobe Creative Suite and architectural tools like Revit, SketchUp, and AutoCAD is a plus.
  • Skills:
    • Proven success in developing and executing marketing strategies, including content creation, digital marketing, brand management, demand generation, and channel optimisation.
    • Strong leadership skills with a demonstrated ability to manage and mentor cross-functional teams, fostering a collaborative and high-performing environment.
    • Ability to balance creative vision with analytical decision-making to achieve impactful marketing outcomes.
    • Strong background in marketing with proven success of of marketing, including content creation, digital marketing, brand management, and demand generation.
    • Excellent communication and collaboration abilities, with experience working effectively across departments and with senior leadership.
    • Ability to thrive in a fast-paced environment, adapting to changing needs and trends in the architecture and B2B SaaS industry.
  • Attributes:
    • Strategic thinking with the ability to balance creative vision and analytical decision-making.
    • Excellent organisational and project management skills with a focus on meeting deadlines and achieving targets.
    • Strong communication and collaboration abilities, working effectively across departments and with senior leadership.
    • Passion for design, storytelling and staying ahead of industry trends, particularly in architecture and B2B SaaS.

Our Vision and Values

Our Vision: Help design better built environment, faster.

Our Values:

  • Care (give a shit): Empathize with customers. Take the time to understand their frustrations, needs, and desires.
  • Initiative (Be resourceful). Don't wait for permission. Figure it out-or figure out who can.
  • Craft (Master it). Own your craft. Never stop learning and improving,
  • Team (Work together). Teamwork makes the dream work. Fill gaps. There's no such thing as "it's not my job"
  • Truth (Say it). Be up front and radically candid. Say it like it is while showing empathy for others. Hold yourself and others accountable.
  • Fun (Have it), Don't take yourself too seriously--life is short.

Culture @ Snaptrude

  • We are a remote-first company; our team primarily works from across India and the US, but we have employees across 6 countries and 9 timezones
  • Once in a year we organize an in-person retreat/socials. We try to rotate the location (in India) to keep it exciting and engaging. Here's a video from a recent meetup!
  • At Snaptrude, we value our employees and offer a competitive compensation package that includes health insurance, matching 401K retirement plans, professional development opportunities, and a fast-paced startup environment with an exciting and collaborative company culture
  • Mediocrity just doesn't cut it, but we recognize and reward commitment and ownership
  • We resort to async conversations/standups wherever possible. We try to (remotely) co-work on Gather whenever possible too
  • The team comes together during the first Thursday of the month for a remote socials; its super fun!

There's much more that's in the pipeline; feel free to reach out to us if you have any questions at all :) 

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