POSTED Nov 15

Marketing at MixRank

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

About the Role

Join MixRank as a key player in our marketing team, and help build a strong and capable marketing unit that can positively impact our revenue and growth objectives. We're looking for a Marketing Specialist with at least two years of experience, ready to dive into a range of disciplines including content, SEO, product marketing, and more. Your expertise will be crucial in shaping our marketing future, and you'll be joining a team of data veterans eager to amplify our market presence.

What You’ll Do

While we don't expect mastery in all, proficiency in at least one of the following is essential:

  • Content and SEO: Initiate and lead our content journey, crafting unique, data-driven content.
  • Technical SEO: Enhance website performance and discoverability, with the willingness to learn and apply new techniques.
  • Paid ads: Reboot our ad strategy, focusing on branded keywords and conversion optimization.
  • CRO and landing pages: Fine-tune our landing pages for better design, mobile optimization, and lead capture.
  • Product marketing: Deepen customer relationships, providing valuable resources from decision-making to implementation.
  • ABM (Account-Based Marketing)

Who We’re Looking For

At MixRank, we're not just looking for any team member; we're looking for someone who embodies the skills and qualities that make us who we are. Here's what we value and believe will make you successful in our team:

  • Exceptional communication: It's all about how you express yourself. We're a remote team, so most of our chats happen on Slack, and occasionally, we jump into video calls. You need to be great at getting your point across, both in writing and speaking. Imagine crafting a punchy headline or diving deep into a 3,000-word article — that's the range we're talking about.
  • Self-driven and accountable: Here's the deal – we're 100% remote. No daily check-ins or endless meetings. It's mostly you, your goals, and your screen. That means you've got to be the kind of person who can really drive themselves. If you've got a history of working remotely or have demonstrated that you’re very good at managing yourself on a day-to-day basis, you're who we're looking for.
  • Long-term commitment: MixRank has been around for over a decade. We're small but growing steadily, and we're not planning an exit anytime soon. We're in it for the long game — think long-term projects and steady growth that make a real impact over time. If you're looking to put down roots and really grow with a company, we could be a great fit.
  • Hardworking: This goes without saying, but we like to believe we’re all hard workers, and we want someone with a very similar work ethic. Because we’re a small team, it becomes obvious when someone isn’t pulling their weight because that impacts everyone else on the team. So, we want folks that are able to commit to MixRank during work hours, and follow a strong work ethic.
  • Detail-oriented: How many times do you proof-read something before it gets launched or published? We aim for perfection, and while we know it’s not reasonable to be perfect with every single thing, trying to do so goes a long way in ensuring everything we do is high-quality.
  • Project ownership: You’re capable of taking full ownership of everything you’re working on. Oftentimes, you end up working on projects that may require inputs or even help from other departments. Because of such external dependencies, projects may end up being on hold. The ideal candidate can take on accountability for such projects, and try and complete them without passing over the buck to someone else.
  • Resourceful: Being part of a startup, especially in a team without a dedicated marketing department, means sometimes you've got to get creative. You might find yourself in new territory, where there's no set path. We need someone who sees this as a challenge, not a roadblock. Roll up your sleeves, figure it out, and make things happen.

About MixRank

MixRank is at the forefront of data-as-a-service (DaaS) platforms, known for being lean, profitable, and 100% remote. Our team is engineering-focused and customer-obsessed. Serving a diverse range of clients from startups to Fortune 500 companies, our data powers some of the most prominent platforms globally.

To learn more about our work culture, please look to Glassdoor reviews or speak with our (past or present) team members. Please also check out https://mixrank.com/about.

Our Benefits

  • Remote Flexibility: Full freedom to work from anywhere.
  • Health Coverage: 100% health (including vision and dental) insurance for you and your immediate family.
  • Life Insurance: Ensuring peace of mind for you and your loved ones.
  • Unlimited leave policy: Take as much time as you need, but do right by your team-mates.
  • Learning and Growth: Unlimited book budget and personal development fund.
  • Fitness Grant: Stay healthy and active with our fitness grant.
  • Entertainment Perks: Enjoy streaming services with our entertainment grant.

Next Steps

To apply, email aswin@mixrank.com with “Marketing for MixRank, [Your Name]”. Your application should include:

LinkedIn URL

Briefly introduce yourself and describe your journey into marketing.

Share 2–3 examples of your work within marketing. For each example, describe your role, the outcomes, and lessons learned.

On a scale of 1–5, how would you rate yourself in:

Content and SEO

Technical SEO

Paid ads

CRO (Conversion Rate Optimization)

Landing page production (Content, design QA, SEO, etc.)

Product marketing

Account-based marketing (ABM)

Other growth marketing levers (Affiliates, for instance)

Look at MixRank.com:

Who are our top competitors? How did you find this out?

What does a competitor do better in marketing today in comparison to MixRank?

What are two things you’d change on our website?

What is any one aspect of MixRank.com that you like?

What is your vision for the first 90 days at MixRank? What will you work on, what will be your success metrics, and how would you define success?

Tool preferences:

Ahrefs vs. Semrush: Which one do you like better, and why?

Favorite marketing tool: What’s your favorite marketing tool why?

Least favorite tool: What’s something you don’t like?

What’s a marketing tactic you like that is controversial, or not widely appreciated?

What’s an example of a company whose marketing strategy you admire?

What motivates you? What does success mean to you?

Anything else you’d like to share.

Additional Instructions

Direct applications only: We strongly prefer receiving applications directly via email as detailed above. Unfortunately, applications through LinkedIn or other automated hiring platforms may not be processed due to high volumes.

Originality in applications: At MixRank, we value originality and a personal touch in applications. While we understand the growing trend of AI assistance, we discourage the use of AI tools like ChatGPT for crafting your application responses. We’re looking for genuine, human-written anecdotes and workflows — AI-generated responses tend to be lackluster and are easy to identify. If you do choose to use AI assistance, please be transparent about it. However, know that priority will be given to applications demonstrating personal effort and original thinking. 

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