POSTED Sep 4

Head of Marketing & Growth at more.markets

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

Company Overview: MORE Markets is the flagship DeFi lending primitive on the Flow blockchain. With Flow’s Crescendo upgrade that brings EVM compatibility, strong foundation support and a fresh round of fundraising, MORE is set to transform lending by bringing it to mainstream TradFi and retail audiences.

Position: Head of Marketing

Location: Remote

Job Type: Full-Time

Role Summary: With a strong focus on user experience design, MORE is preparing to completely transform the way DeFi serves real-world finance. We are looking for a bright, independent and creative individual to lead marketing and begin putting together a decentralized team to assist him or her in the growth of the protocol.

As the Head of Marketing, you will be pivotal in shaping and executing our marketing strategy across various channels. You'll work at the intersection of strategy and execution, focusing on digital marketing, tokenomics, KOL engagement and content creation. You'll play a crucial role in driving our brand's growth and engagement, particularly within the DeFi lending space.

Key Responsibilities:

  • Strategic Planning: Develop and implement a comprehensive marketing strategy that aligns with our company's goals and the evolving DeFi landscape.
  • Tokenomics Design: Collaborate with technical teams to understand and influence the economic design of our tokens, ensuring alignment with market needs and marketing goals.
  • Content Development and Management: Lead content strategy and production across platforms to educate, engage, and convert target audiences. This includes writing and curating articles, blogs, and newsletters.
  • Social Media and Community Engagement: Manage and grow our presence on platforms like Twitter and Farcaster. You’ll collaborate with our Head of Community in order to engage with users and build a funnel for them to engage with the protocol. You’ll oversee the community growth across institutional and retail users to ensure cohesive community engagement and sustainable strategies.
  • SEO and SEM: Execute search engine optimization and marketing strategies to increase organic search visibility and paid ad conversions. Regular analysis of campaign effectiveness using Google Analytics.
  • KOL Coordination: Identify, engage, and maintain relationships with key opinion leaders in the cryptocurrency space. Leverage these relationships for brand advocacy and content partnerships.
  • Paid Advertising: Manage campaigns on platforms including Twitter Ads and Google Ads, optimizing for performance and ROI.
  • Partnerships: Forge strategic partnerships with other crypto firms, media outlets, and tech companies to enhance our market reach and brand positioning.
  • Analytics and Reporting: Utilize analytics tools to track, measure, and report on campaign performance and marketing effectiveness.

Skills and Qualifications:

  • 3-5 years of experience in performance marketing, ideally within the cryptocurrency or financial sectors.
  • Proficient with Google Analytics, Twitter Ads, and other digital marketing tools.
  • Strong understanding of SEO, SEM, and content marketing strategies.
  • Demonstrable experience with social media management and content creation.
  • Knowledge of DeFi and specifically DeFi lending platforms.
  • Experience in traditional finance (TradFi) is a plus.
  • Excellent verbal and written communication skills in English.
  • Strong leadership qualities and the ability to work collaboratively with cross-functional teams.

Personal Attributes:

  • Innovative and strategic thinker with a passion for DeFi.
  • Ability to operate in a fast-paced, evolving industry.
  • Exceptional analytical and problem-solving skills.
  • Detail-oriented with a knack for project management.

Education:

  • No specific educational background is necessary. You just need to be hungry, rigorous and competent.

What We Offer:

  • Competitive salary and token allocation.
  • Completely flexible working hours so long as you can overlap with Europe and Asian time zones.
  • 100% remote.
  • A dynamic and supportive work environment.

How to Apply: Please send your resume and a brief cover letter highlighting your experience and interest in the role to patrick@more.markets. Include “Head of Marketing & Growth Application” in the subject line.

We are looking forward to hearing how you can contribute to our mission and help shape the future of DeFi! 

Get Updated Remote Jobs directly in your Inbox

Powered by Denovers with