POSTED Feb 11

Copywriter at Western Governors University - WGU

  • Content Copy Writing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

Copywriter

  • Home Office
  • Full time
  • JR-009648

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academics, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

Position Summary

The copywriter will be responsible for writing all types of marketing content for the university, focused on SEO content for the WGU blog and website. The Copywriter will also take an extensive role in messaging strategy as it pertains to SEO optimization. The position is responsible for the copy integrity of marketing communications materials and programs through strategic direction and the development of targeted messaging. Ensures copy is consistent with the university’s brand standards.

Essential Functions and Responsibilities:

  • Works with internal and external clients and colleagues to identify business objectives and ensure that creative solutions are on strategy—effectively explaining the creative strategy behind major marketing campaigns.
  • Understands WGU’s style and maintains tight quality control over all the pieces he/she creates; writes in brand voice and supports brand positioning.
  • Maintains product knowledge and understands the needs of assigned business partners.
  • Successfully incorporates all changes and suggestions from internal department reviewers, business partners, and legal and compliance reviewers.
  • Understands blog objectives and how it fits into University’s mission.
  • Maintains knowledge of industry and marketing communications trends and SEO best practices.
  • Helps the Creative team workflow process run smoothly and finds innovative ways to enhance it.
  • Develops and nurtures relationships with university colleagues— particularly in marketing, public relations, and enrollment—operating as a positive agent for improving internal communications and workflow.
  • May develop broad marketing messages that can be conveyed across a variety of vehicles.
  • Working from creative briefs will create SEO content that informs and persuades. May team with designers to develop and execute concepts for web pages.
  • Writes and manages copy for the university’s website and may write additional SEO-driven assets as needed.
  • Writes and oversees content creation for vendor and affiliate sites, as directed.
  • May design/develop University brochures, flyers, and other print collateral.
  • May develop broadcast, and email marketing, direct mail campaigns.
  • Manage email template creation process and coding of all emails.

Knowledge, Skill, and Abilities

  • Exceptional writing skills
  • Good collaborator
  • Ability to listen well and accurately define and deliver on project objectives
  • Ability to take complex topics and convey them in compelling, understandable copy
  • Collaborative, with exceptional communication skills
  • Excellent written and verbal communications/presentation skills
  • Analytical and problem-solving skills essential
  • Ability to manage and lead multiple projects at one time
  • Proficient in MS Office Suite, particularly Word and Excel
  • Writing samples required
  • Understands how to work with a monthly content calendar.

Qualifications

Minimum Qualifications:

  • Bachelor’s Degree required. Bachelor’s Degree in Communications, Journalism, or Marketing preferred.
  • 3+ years of copywriting experience
  • A seasoned writer with a demonstrated track record in writing for a variety of audiences and multiple topics

Preferred Qualifications:

  • Experience with email marketing platforms and Adobe Creative Suite (including Photoshop, Illustrator, and/or InDesign)
  • 3+ years of experience with SEO Content.

Working Conditions

Disclaimer: This Job Description has been designed to indicate the general nature, essential duties, and responsibilities of work performed by employees within this classification. It does not contain a comprehensive inventory of all duties, responsibilities, and qualifications that are required of the employee to do this job. Duties, responsibilities and activities may change at any time with or without notice. This Job Description does not constitute a contract of employment and the University may exercise its employment-at-will rights at any time

As an equal opportunity employer, WGU recognizes that our strength lies in our people. We are committed to diversity. 

Western Governors University - WGU logo

Western Governors University - WGU

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