POSTED Jan 26

Content Writer at UpGuard

  • Content Copy Writing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

UpGuard is looking for a Content Writer to join the team.

Please note this is a fully remote position. We currently only support hiring in the following US States (WA, OR, CA, MO, IL, TX, FL, LA and MD)

Who Are We?

UpGuard’s mission is to protect the world’s data. We obsessively seek out elegant, robust ways to enable our customers to find, acknowledge, and remediate cyber risk. With UpGuard, organizations leverage our security expertise and software to automate what was once laborious, spreadsheet-driven processes–whether it's monitoring the attack surface of hundreds of vendors or assessing the security of their own infrastructure. UpGuard is used by some of the world’s largest, fastest-growing, and most innovative companies.

The Marketing team works across many types of initiatives at UpGuard. From our brand voice and websites to our quarterly event, UpGuard Summit. Since UpGuard’s main audience is other people who keep their companies secure, we agonize over and take pride in creating content that is user-friendly, educational, and more importantly, actionable.

Why Are We Hiring This Role?

Writers at UpGuard play an integral role in our Marketing team.

You’ll have the opportunity to provide strategic support and direction on high-priority projects. From writing blog posts, website copy, product pages, and longer-form whitepapers, you'll help crafting elegant copy that distills complex concepts into clear and actionable language. You’ll work with peers across the company to create content, influence our users, and codify standards and documentation for writing. The goal is to help retain our current and attract new customers through the content you create.

At this stage, we are not looking for freelancer writers

What Will You Accomplish?

  • Creating content that our audience will read and learn from. We have a high DA that will surface your excellent content on search engines.
  • Work with design, product, marketing, and sales to create the words that retain and attract customers
  • Shape (and scribe) our content strategy from website copy and features pages to blog posts and eBooks
  • Communicate complex product benefits in ways that speak to our users and help them understand our products
  • Write using best practices for inclusivity, accessibility, and SEO to reach users worldwide
  • Collaborate with our cybersecurity researchers to ensure their discoveries are easy to understand

What Do We Need From You?

  • 3+ years of experience working as a writer, copywriter, content strategist, or SEO writer
  • You have experience in writing long-form content (~1,500 words and more)
  • You have experience in creating content that converts
  • You can embrace the highly technical nature of our products and deliver intuitive solutions to our users
  • Can embrace a fast-paced, iterative work environment
  • Can integrate new tools into your workflow
  • Can provide evidence that your content ranks well

What Would Give You an Edge?

  • A desire to build evergreen content, think the Wikipedia of cybersecurity
  • A track record of creating copy that converts
  • An understanding of search intent and engagement signals, topic and funnel depth, and how content decays
  • Experience using Ahrefs, Clearscope, and Accuranker (or equivalents)

What's In It For You?

  • A growing audience to write for: Our content gets read by nearly a million people every year and is growing fast. In addition, our security research has been featured in The New York Times, The New Yorker, The Washington Post, TechCrunch, Bloomberg, Gizmodo, Engadget, Forbes, ZDNet, and The Guardian
  • Learning opportunity: Learn how world-class marketing, SEO, and SaaS organizations work to a degree you never have before and future-proof yourself
  • Impact: See the impact of your work on a daily basis, with data and impact available on dashboards you have access to
  • Work-life balance: No late finishes or unneeded stress, keep your plans with friends and family
  • Generous compensation: Extremely competitive base salary and equity
  • Great perks: Free lunch, flexible work arrangements, and gym reimbursement 

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