POSTED Nov 22

Product Marketing Manager @mason at Mason

  • Product
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

DTC is not a channel, it’s a philosophy

☝️ From Nordstrom to Nike, direct to consumer is all about connections

eCommerce is going to be a $5Tr business in 2025. At mason, we're redefining how global brands win over online customers - and create a meaningful, long-lasting connection with them.

The new era of commerce is with data, expertise & experience. We're that all-in-one stack. And we’re backed by Accel, Lightspeed and top-tier e-commerce & SaaS operators.

About The Role

We’re looking for our first "full-stack" Product Marketing Manager at mason. If you're someone who’s SUPER use-case focused and thinks about ‘why’ + ‘how’ customers and brands need solutions like mason, then this is for you.

And not just that. You obsess over organising these use-cases to the right channels and personas. This means you’d lead the charge in defining our positioning, messaging & content. From cross-collaboration and partnering across product, sales, design and broader GTM teams to developing product positioning, messaging, helping with enablement and education for both internal and external folks, and packaging to generate awareness and accelerate product adoption... you'll get a never-again opportunity to own all aspects of Product Marketing.

You'll be working alongside a team of eCommerce & DTC experts, product builders, SaaS nerds, and content experts. Our experience spans deep tech 🤖, SaaS,📱product design & 🎧 customer experience.

The best in business is all about connections

What you’ll do:

  • Build the foundation: You’ll help us build out a key pillar of our marketing team, from messaging and positioning, thoughtfully sharing customer stories and packaging use-cases, building out enablement resources and frameworks, etc.
  • Lead launches: You’ll play a key role in product launches, partnering with the product team to drive new opportunities, greater awareness and adoption, and experiment with new channels that we should be tapping into for these
  • Product positioning: You’ll help us define, develop and launch positioning that sticks and sets us apart. Which means increasing market awareness of what we do, and helping improve landing page conversion, demo bookings, and drive efficiency through more focused channel marketing.
  • Creative campaigns: You’ll inject creativity into our marketing campaigns, but also think about how to run experiments to know what works and double down on it. So you’ll launch campaigns that span web, social, email, ads, and other marketing channels to name a few
  • Support and enable: You’ll work with sales and customer success to develop impactful enablement resources to arm them with intel and assets to better position ourselves, whether that’s new features, use-cases, customer stories, etc.
  • Drive expansion: You’ll surface existing customer recipes that can be recommended and sold to a broader customer base, thinking about use-cases and how to simplify these for others, and make it clear how powerful Automation can be for different personas

What you’ll bring:

  • Experience marketing technical products: You have spent time with a technical software product before, ideally in the B2B SaaS space, and been able to actually touch the product in your day-to-day. Ecommerce background is a big plus.
  • Agility: You’re adaptive in the face of new and complex problems, taking a flexible and open-minded approach, leveraging data and experiments to ship quickly then understand what and why something worked.
  • Customer empathy: You put customers at the center of everything, leveraging their voice and experience to craft an understanding of their pain points and how we can help solve them and make our product stickier
  • Obsessed with data: You’re curious and ask deep questions about the customer journey and orient marketing around what gets people to come to us with high intent and buy.
  • Very very very detail-oriented: You come with a very discerning eye and a very good listener. You sweat the details.
  • Creative juices: You’re not only agile with data, but able to spin up creative twists on campaigns. You stay up to date on new ways of marketing, not just implementing what has been done before but what people aren’t doing.
  • Great writer: It’s a given but including it in case it isn’t clear. You’re a great copywriter and use this to really fine-tune messaging. Pro tip, let it show on your LinkedIn profile or resume!

Why this role is unique

  • Combination of DTC + SaaS - You get the best of both worlds: B2C and B2B. We aren’t your typical SaaS company in that we are catering to people who understand how to market to consumers REALLY well. So we get to be experts in both.
  • Core to Growth - Content & comminuty is a key growth lever that provides a broader network effect. Your role is key to the success of the growth program at large.
  • Inside View Of Leading Companies - This role is an interesting way to get an inside view of strategies from leading DTC companies. You will get to learn from leaders, understand trends across the industry, and become a knowledge expert in growing industries like DTC, e-commerce, growth, analytics, performance marketing and machine learning.

About The Team

Entrepreneurs - that's who we stand for.

  • mason is an Accel Partners portfolio company, HQ-ed out of Palo Alto & Bengaluru, now also in Toronto.
  • Your peers are a world-class team from diverse backgrounds, each with a track record of persistence, success & ownership. We come to work every day knowing we're working on a game-changing solution to a complex problem. And they know how to have fun, too.
  • We provide health benefits & lifestyle choices to all employees 😷

🧓We have a product advisory & board of some of the finest product brains in the world

VC Partners

→ Subrata Mitra - General Partner at Accel
→ Dev, Partner Lightspeed Ventures

Advisors
→ Aaron Cort, VP at Clickup
→ Shamik Sharma, Technologist from Walmart, Lytro & StumbleUpon
→ Neer, ex-CBO @Whatsapp
→ Nick Schwinghamer, ex-Director at Shopify

👂🏽We also believe that everyone's voice is unique and valuable.

👫🏿And last but not least, we're committed to building a diverse, equitable and inclusive workforce. We are an equal opportunity employer and welcome qualified applicants, regardless of gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or other differences. If you have a disability or particular need that requires accommodation, please let us know. Members of communities historically underrepresented in tech are encouraged to apply.

Apply

  • Email people@getmason.io with a subject containing "Marketing at mason"
  • Our just reach out to our Director of Customer & People Experiences, Hema here 

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