Product Marketing Manager at coto

  • Product
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description


coto is a rapidly-scaling startup in the web3 ecosystem, which means we assess, decide and adapt our business at a rapid pace.

We are adding a Product Marketing Manager to our team as we have launched our cutting-edge technology web3 social community platform for creators, experts & communities to engage, entertain and build connections. Join us and be part of one of the world’s most exciting start-ups. You will have a challenging and rewarding role actively taking part in shaping the future of the digital, social & community world.


A specific type of Product Marketing Manager; someone who has worked very closely with the Product Team on existing & new features, looking at and understanding the triggers and barriers to using the product & features, identified what is missing from the product and what makes people use the product.

You will have experience in creating the GTM for campaigns around these features, and influencing people to use the app more and to refer it to others. So you will be proficient constantly looking at product features and marketing it to users.

It is integral that you are proficient in app growth strategy to scale, and have a strong appreciation of data, which you will use to create insights and plans.

You must have proven marketing experience with in-app notifications, understanding your audience and how to segment into different formats and identifying triggers.

Ideally we would like a Product Marketing Manager with 3-4 years experience.

Importantly we seek someone who has a background working with online social type platforms such as Linked In, Twitter etc, or potentially coming from a SaaS related to B2B product marketing such as Slack, Notion etc


Keep the customer at the center of everything, and demonstrate how our product solves their problems.

In this role you will translate our product features and its customer benefits into clear value propositions, messaging and content, and you will also own deliverables such as product GTM plans, sales collaterals, website and thought leadership content.

As Product Marketing Manager, you will play a key role in developing our product positioning and messaging. You will develop our go-to-market strategy for every product, and execute flawless product launches by working with teams across the company including Engineering, PR, Content and Design.

It will be critical that you can understand the market landscape, identifying the Total Addressable Market (TAM), segmenting your target audience, and creating the strategic positioning, targeting plan and channel mix to generate the organisation’s pipeline goals, and you will be clearly communicating the ‘why,’ ‘what’ and ‘when’ for the product.


  • Create product positioning and messaging, developing the go-to-market strategy for all products, developing customer pipeline, and executing flawless product launches by working with teams across the company
  • Do market and customer research and present a coherent picture of your research
  • Discovering Product Market fit for new product extensions. Packaging them for the addressable market.
  • Help shape market messaging for the business and drive messaging accuracy and consistency across the organization
  • Create compelling, well-researched, high-quality content articulating the product narratives, value proposition and positioning to generate visibility of product/features and enable differentiation in the market.
  • Representing the customer voice in product development, marketing and all related communications.
  • Create personalized messaging and positioning for products, features, and partnerships, and communicate the same to our customers and prospects to enable awareness and demand generation.
  • Create content articulating the product narratives, value propositions and positioning to generate visibility of product/features and enable differentiation in the market
  • Build and maintain a strong collaborative partnership with product management, engineering, sales, marketing, and other functions across the business
  • Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement in the current workflow
  • Work with marketing leads, customers, and partners to understand their needs and articulate product capabilities and value
  • Partner with engineering to define and deliver products and features that help customers
  • Work cross-functionally on planning and executing drip campaigns, product newsletters, and other communications
  • Understand the market, target customers, their needs, and the competitive landscape to identify growth opportunities and build thought leadership.
  • Create internal and external assets and to run internal enablements for conversion, upsell and adoption


  • Bachelor's degree
  • 3-4 years of Product Marketing experience, preferably in a platform / SaaS-based product company
  • Familiar with various product marketing techniques
  • Strong interpersonal skills
  • Key Functional competency - Product understanding, MarTech, marketing communication
  • Understanding of the tech industry talent for using data to inform marketing or product strategy
  • Ability to work cross-functionally and to thrive in ambiguity
  • Distinctive problem-solving and analytical skills
  • Excellent written and verbal communication skills
  • Working knowledge of analytics tools
  • Data-driven with keen creative capabilities
  • Prior expertise in creating customer-centric engaging content from product and technical features
  • A natural curiosity about metrics, execution processes, macro trends 

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