POSTED April 16

Senior SEO Strategist at Brainlabs

  • Seo
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

Full job description

Brainlabs is a digital media agency – we're passionate about using data and tech to craft marketing strategies that drive real business results for clients. Our 1000+ Brainlabbers partner with some of the world's largest advertisers to do just that.

Our mission is simple, we want to become the world's largest independent media agency, famous for delivering high performance and accelerating the careers of Brainlabbers whilst we're at it.

Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.

As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.

This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It's a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.

You can read The Brainlabs Culture Code in full here.


Classification: Full-time
Team: Client Services
Reporting to: Group Account Director
Estimated Start: May 2024
Location: Remote in EST or CST Time Zone
Work Authorization: This role is open to US or Canadian Citizens/Permanent Residents and non-citizens allowed to work for any US or Canadian employer. We are unable to sponsor any work authorizations for this role.

What's the role

We're looking for a Senior SEO Strategist to be working with your team to ensure that clients maintain a strong presence in audiences' online searches!

So, tell me about the company

Brainlabs is culture-first. You've probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That's why the culture we cultivate is a culture of winning together.

To learn more about what it's like to be a Brainlabber, check out our culture code.

What you do

Client Management Responsibilities:

  • Client Lead on 2-5 accounts, and effective leader on multi-channel accounts at the operational level
  • Lead client meetings to understand a client's ever-evolving goals, resources, and capabilities.
  • Recommend and execute SEO strategies aligned with the client's big picture needs and capabilities, such as prioritizing recommendations that take into consideration a client's ability to execute them
  • Conduct SEO audits and data analysis with team to advise roadmapping process
  • Lead team to effectively see through SEO action items
  • Proactively address client performance and/or relationship issues directly with the client, while keeping Group Account Director (GAD) apprised of issues and solutions
  • Communicate project vision to client stakeholders at any level of seniority, and capable of finding a plausible response to any client challenge for themselves or in support of their colleagues
  • Strong project management (external/internal): can be well trusted to follow scope, manage requests, prioritize projects, ensure QA of work, meet deadlines, etc.
  • Accountable for client meeting success, and leads meeting preparation for team
  • Provides strategic guidance to team members
  • Prioritize and respond to client emails/calls in a timely manner
  • Measured on client retention, growth, and client satisfaction for clients under management

Leadership Responsibilities:

  • Manage up to 3 direct reports and mentor indirect mentees utilizing a strengths-based coaching approach
  • Models strong leadership including alignment to company priorities and philosophies, effective stress and emotion self-management, as well as a positive and patient demeanor with the team
  • Support, mentor, and delegate work to the account team to prepare them to lead client accounts, including communication, calls, meetings, and emails.
  • Shares knowledge through developing, improving, and delivering internal training or via external marketing channels (such as public speaking, blog writing, et cetera)
  • Cultivates an atmosphere that embraces diversity and inclusion within the team and agency
  • Actively participate in wider company initiatives including, but not limited to new business pitches and internal marketing efforts

Cross/Up-Sell Responsibilities:

  • Be a source of knowledge and advice when it comes to what services BL can provide, cross selling opportunities, wider industry knowledge, case studies, best practice updates etc. and proactively make suggestions
  • Participate in internal strategy planning sessions with account team and align strategy across marketing channels

Who you are

Essential Experience

  • Minimum of 3-years hands-on experience managing SEO campaigns for a variety of clients with monthly management fees greater than ten-thousand dollars a month
  • Minimum of 1-year client-facing experience
  • Experience with creating client strategy, communication, management, and proactive account performance troubleshooting
  • Previous experience with industry standard SEO tools such as: Screaming Frog, DeepCrawl, Moz, Ahrefs, SEMRush, Majestic, STAT, and BrightEdge

Essential Skills

  • Demonstrated applied knowledge of search engine optimization
  • Proven organizational, project, and time management skills
  • Excellent communication and presentation skills, both written and verbally, with the ability to provide actionable insights for all levels of an organization
  • Possess keen critical thinking and analytical skills
  • Proven skills with Microsoft Office and/or Google Business Apps, especially Excel or Google Sheets
  • Demonstrate alignment to our company values

Desirable Experience

  • Previous agency experience
  • Previous PPC or digital marketing experience
  • Previous people management experience

How you succeed

In addition to the below, you will be evaluated based on how you live our Culture Code!

Key metrics of success for this role include:

  • Success in SEO data analysis, idea-sharing, and client satisfaction!

What happens next

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

In line with our adaptive working policy and our standard way of working in North America we do not restrict our hiring to a fixed office location therefore we hire candidates across different states in the US and indeed in other countries such as Canada. We also receive applications from, and hire, candidates with varying levels of experience for example those who have a few years experience in a role to those who are looking to make a step up. The salary levels on our job postings are set so as to account for these variable factors with decisions on the salary to be offered only made once we know the experience and location of our new hire.

Beyond salary, you can learn more about our Benefits & Perks for our North America Brainlabbers here.

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities.

Thank you for your interest in Brainlabs! We look forward to getting to know you!

Brainlabs is proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!

Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area. 

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