SEO Specialist at Breathe Easy Insurance

  • Seo
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

Consumer Safety Technology (CST) and our family of brands have helped millions of individuals to live and drive responsibly. We provide products and services to consumers and program monitoring authorities to effectively deter impaired driving and support individuals as they navigate the license restoration process. We are the largest provider of IIDs in the United States and the only company working to assist individuals in successfully navigating the often-daunting DUI process.

We hire people who we expect will produce exceptional results, deliver amazing service to our clients including customers, attorneys, state associations and more, and inspire positive change within the company.

We are hiring a Remote SEO Specialist.

The SEO Specialist will advance the SEO performance on the Company’s portfolio of websites by applying their expertise in on-site, off-site and technical SEO best practices and analytical tools. Excellent prioritization, cross-functional collaboration, problem-solving, and communication skills are also important, as the SEO Specialist will be working closely with performance marketing, product marketing, web developers, content creators, and other stakeholders to ensure company websites are optimized for search engines.

Duties & Responsibilities:

1. Leverage best-in-class SEO tools to audit website structures and code to identify technical issues that can impact search engine visibility.

2. Independently implement and verify proper use of metadata, such as title tags and meta descriptions, to improve click-through rates from search engine results pages.

3. Ensure website content is crawlable and indexable by search engines through the use of robots.txt, XML sitemaps, schema markup, and url structure.

4. Analyze and continuously improve core web vitals, including website speed and mobile-friendliness, and implementing improvements to enhance the user experience.

5. Debug and fix crawl errors, broken links, and other technical issues that can impact search engine rankings.

6. Collaborate with web developers to prioritize impactful website code improvements for technical SEO optimization.

7. Ensure all content creation meets SEO best practices and aligns with the brand's keyword strategy.

8. Orchestrate SEO logistics for website migrations, new site launches, and landing page creation.

9. Coordinate with SEO agencies and external partners to execute the overall SEO strategy.

10. Stay up to date with the latest developments in search engine algorithms, evangelize those trends to stakeholders internally, and proactively implement changes to ensure ongoing search engine optimization.

Job Requirements:

1. Bachelor's degree in Marketing, Business, Web Development, Computer Engineering or related field is preferred.

2. 2-3 years of relevant SEO experience in a marketing department, marketing agency or related corporate environment.

3. Advanced level of knowledge in on-site, off-site, and technical SEO.

4. Working knowledge of HTML, CSS, JavaScript and other programming languages for website development.

5. Demonstrated ability to work on multiple projects simultaneously across various channels in a fast-paced environment.

6. Advanced experience in tools including Google Analytics (GA4), Google Search Console, Yext, SEMRush, Ahrefs, Screaming Frog, and SiteImprove.

7. Professional experience with Google My Business and Apple Business Connect for local search.

8. Must have excellent Microsoft office skills, strong verbal and written communication skills.

9. Strong organization, prioritization and judgment is a must.

Why work for us?

Check out this list of just a few of the many good reasons why…

  • Salary range is $55,000-$63,000 + incentive + 401(k) + benefits
  • Our Mission is to help people live and drive responsibly. Last year our product stopped 243,000 illicit startup attempts by people who were too intoxicated to drive.
  • CST won the 2022 Top Workplace Award locally and nationally–and 2023 Best Place for Working Parents Award
  • We are the nation’s largest interlock provider
  • Growth Oriented- 7 years of over 10%+ growth annually. Doubled in size over the past 2-3 years
  • Full-time/40 hours guaranteed weekly
  • Benefits include Paid Time Off, 401(k) & Health/Life/Vision/Dental insurance
  • Ongoing Professional Training online via Litmos

Equal Opportunity Employer
It is and will continue to be the policy of CST, LLC to practice a program of equal employment opportunity designed to assure that employment and advancement opportunities are made available to all employees and applicants on the basis of individual qualifications and without unlawful regard to race, religion, color, veteran status, national origin, disability, age, gender identity, sexual orientation, sex or genetic information.

Job Type: Full-time

Pay: $55,000.00 - $63,000.00 per year


  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Life insurance
  • Paid time off
  • Referral program
  • Vision insurance


  • Monday to Friday

Work Location: Remote 

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Breathe Easy Insurance

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