SEO Specialist at GenesisCare

  • Seo
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

Full Job Description

At GenesisCare we want to hear from people who are as passionate as we are about innovation and working together to drive better life outcomes for patients around the world.

Role Summary

As the Global SEO Specialist, you are responsible for implementing SEO activity aligned to the global SEO strategy to improve GenesisCare’s online organic presence and ensure organic growth of our 440+ cancer centres across the USA, UK, Spain and Australia. You will implement SEO activity across all SEO disciplines including Technical SEO, Search Analytics (via Google Analytics and Adobe Analytics), Content Marketing, Link Building and Local Search Optimization (using

You are highly organised, comfortable working to deadlines and have a curious, analytical mind. You will be part of a team of specialist digital experts whose work is aimed at engaging our community, generating new opportunities, and positioning GenesisCare as a leader in the industry across Australia, USA, Spain and the UK. Ultimately ensuring more people suffering from cancer can access the care they need.

The role will require supporting the SEO Manager to deliver SEO roadmaps for each of our regions; collating and driving data and insights reporting; delivering SEO strategies and content research that ensures we continually grow our global digital footprint.

We’re looking for a self-starter with a can-do attitude that is inquisitive and passionate about digital marketing and has a few years of SEO experience that you are looking to hone further. You’ll be good at problem solving and understand how to use technology to help deliver a solution.

Your key responsibilities:

  • Execute and measure the global SEO strategy, with considerations for regional market nuances and needs
  • Collaborate between Paid Media, Web and Content teams
  • Find, test and measure results for new SEO technologies and strategies
  • Ensure all SEO activities are performed on time and within budget
  • Implement actions from the digital marketing, web and SEO strategies, and provide input to help drive engagement and acquisition for patients and referring doctors
  • Implement activities and tactics that will deliver online traffic & acquisitions:
    • Content: performing research and support content development with SEO best practice
    • SEO: optimising website pages including updating meta information, tagging, keywords optimisation plus external link building to increase search ranking and traffic
    • Listings and maps: manage our doctor and clinic location listings on platforms such as Google My Business and health specific sites
  • Help analyse SEO data and create monthly insight reports for use across the business
  • Share up-to-date knowledge on current SEO with the broader business to assist with local activity and digital optimisation
  • Stay up to date with SEO best practice

Reporting lines:

As the Global SEO Specialist, you report directly to the Global SEO Manager. You have no direct reports.

Reporting lines and direct reports may change from time to time in line with the requirements of the role.

Your key working relationships:

As the Global SEO Specialist, you will need to develop strong relationships with the following internal parties:

  • Global digital marketing team
  • National marketing teams
  • Referrer engagement teams
  • IT
  • Global Customer Experience and Global Brand and Content teams


  • 3+ years’ marketing experience
  • 2+ years SEO experience
  • Experience working to deliver on SEO strategies to drive acquisition and share of voice
  • Good SEO implementation skills – listings management, backlinks, meta, keyword and content research
  • Knowledge of SEO tools – Ahrefs, Screaming Frog, BrightEdge, SEMRush
  • Understanding of website, Google/Adobe Analytics, GMB and local listings platforms
  • Bachelor’s degree or experience considered equivalent

Other requirements for this role:

  • Working knowledge of Microsoft 360 suite
  • Ability to organise and prioritise tasks to meet deadlines
  • High level of computer literacy
  • Excellent written communication skills
  • Ability to work within a team or independently
  • Problem solving skills
  • Spanish speaking and written skills a plus

Our purpose

Our purpose is to create care experiences that get the best possible life outcomes. Joining the GenesisCare team means a commitment to seeing and doing things differently. Asking what if and why not? And being focused on getting the best possible outcomes for our patients.

We are a team of professionals who believe care should be focused on the individual, not the condition. That care should be available when and where people need it most and it should be designed to help give people the best life outcomes possible. We specialise in treating and innovating in cancer and heart disease, the two biggest diseases that impact people’s lives. We’re proud that we are designing better care for more people around the world every day.

Our values

Empathy for all

We do all we can to understand the needs, emotions and ambitions of patients and each other. Because only through understanding can we work well together inside GenesisCare and make the necessary difference to the experience and life outcomes of the patients we treat.

Partnership, inside and out

We achieve more together than apart, so we share, listen, and work as one. Designing better care will only be possible if we work together, with each other inside GenesisCare and with people and our partners from outside, who want the same things we do and who want be part of our purpose.

Innovation every day

We all contribute insightful, innovative ideas, both big and small. Because great ideas can come from anyone, anywhere, and we know that insight and evidence is the best way to unlock them, to design better care.

Bravery to have a go

We dare to make ideas happen, to make the impossible a reality, because at GenesisCare, that’s our DNA. We will only fulfil our purpose if we try and learn and commit ourselves to making things happen; after all, nothing means more to us than getting you the best life outcomes possible.

Integrity always

We do the right thing for our patients, our partners and each other.

Quality and safety

GenesisCare strives to continuously improve the quality and safety of our workers and services provided to our patients and their carers in line with our vision and values.


  • Report risks and hazards to line manager and proactively participate in risk reduction strategies
  • Understand and comply with the policies and procedures of the Safety & Quality Management System
  • Participate in Safety and Quality activities and audits as delegated by line manager
  • Be accountable for own actions and seek assistance when necessary
  • Demonstrate knowledge/competency in performance of skills relevant to the role, including completion of mandatory training

Legislated individual Work Health & Safety Duties for all workers:

  • Take reasonable care for your own and others’ health and safety
  • Take reasonable care that any of your acts or omissions do not adversely affect the health and safety of others
  • Participate in WHS training, tasks and other activities as required or instructed



GenesisCare is an Equal Opportunity Employer. 

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