SEO Director at Trusted Media Brands

  • Seo
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

Full job description

About Us:

TMB is the community-driven entertainment company engaging more than 250 million consumers worldwide across streaming TV, social media, web and print. Our portfolio of brands including FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content that's inspired and created by our fans. Together our community sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at


We have offices in New York, Los Angeles, Milwaukee, London, and Gurgaon. You are welcome to work in any of our offices or work remotely from home.

About the Role:

We are seeking an experienced and innovative SEO Director to lead our SEO team and drive organic search growth for our publishing brands. With a deep understanding of the unique challenges and opportunities in the media industry, you will play a critical role in shaping and executing our SEO strategy across multiple brands. This position requires a blend of strategic vision and tactical expertise, ensuring that our content is optimized for maximum visibility and engagement. You will lead a team of SEO managers and will be responsible for leading, mentoring, and growing their expertise and responsibilities.

About You:

You are a seasoned SEO professional with over 8 years of experience, specifically in the publishing or media industry. You have a proven track record of driving organic search growth and are adept at both hands-on execution and managing a team of individuals to execute your data-driven recommendations. You are data-driven, curious, and always eager to test new tools and tactics. Your leadership skills are top-notch, and you excel at building and mentoring high-performing teams. You are comfortable working with cross-functional teams, including editorial, technical SEO, data strategy, and product development, to achieve shared goals.

Key Responsibilities:

  • Lead and mentor a team of SEO managers and analysts, fostering a collaborative and high-performance environment
  • Develop and execute comprehensive SEO content-driven strategies to drive organic search traffic to our digital properties
  • Regularly audit and measure the effectiveness of our content, providing actionable insights and recommendations
  • Perform competitor and SERP analysis to identify opportunities, stay ahead of industry trends, and identify areas of risk
  • Determine what content strategies to iterate on and what to deprioritize based on data/results
  • Help optimize for various SERP features and understand Google Discover to enhance traffic, experimenting with different formats or sources to leverage our content in new ways
  • Partner with editorial teams and identify knowledge gaps for training opportunities
  • Collaborate with product and development teams on template enhancements, site health, or recirculation opportunities
  • Run ad hoc reporting, using tools like SEMRush, Sistrix, Ahrefs, Screaming Frog, and Looker, and provide insights to support decision-making processes
  • Continuously seek and implement workflow enhancements and technological solutions to increase the efficiency and effectiveness of the SEO team
  • Stay up-to-date with the latest SEO and industry trends, tools, and best practices, continuously testing and implementing new strategies


  • 8+ years of SEO experience, with direct experience working with publishers or media companies
  • Experience in web analytic and data visualization tools like Looker, Looker Studio, and Google Analytics (exposure to GA4 preferred), with a knack for translating data into actionable insights
  • Clear understanding of SEO best practices related to EEAT, CWV, and all it takes to be successful as a digital publisher in 2024 and beyond
  • A willingness to embrace change and to adapt strategies on the fly
  • Detail-oriented and self-motivated, with the ability to thrive in an agile publishing environment

About this team:

Organic search at TMB is a core acquisition channel for some of the largest, well-known brands in the US. The SEO Team is uniquely positioned between editorial, tech, and leadership, tasked with driving content and architecture strategies which directly impact organic growth for the company.

We are built to be hungry—hungry for knowledge, hungry for ideas, and hungry for results. Each person on our team brings unique experience and perspective, has a strong voice, and directly contributes to how far our team can go driving success.

TMB offers a dynamic and collaborative work environment where you can make a significant impact. If you are a strategic thinker with a passion for SEO and a proven ability to drive results, we would love to hear from you!

Our Benefits:

We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at

Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.



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Trusted Media Brands

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