POSTED July 10

SEO Outreach Lead at Mechanism Ventures

  • Seo
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

Full job description


SEO Outreach Lead

Mechanism is an early-stage venture studio that partners with entrepreneurs to launch and scale ambitious companies.

In our model, we work to identify and validate opportunities before creating every business. We then provide the growth expertise to gain early traction as well as the business support to establish positive unit economics, profitability, and scale.

In addition to investment and strategic guidance, we offer extensive operational support for our startups in critical areas, including Growth, Product, Operations, People, Finance, and Legal. Our in-house experts are at the top of their fields and are here to provide world-class support and expertise in helping our startups get off the ground and scale.

As a team, we have deep expertise across growth marketing, and it’s a fundamental part of our company-wide culture. When it comes to launching and scaling companies, we don’t guess. We engineer.

Our success rate of getting companies profitable is 100%, and our team has a track record of investing in and cofounding multiple companies with $100M+ revenue.

Position Description

Mechanism is seeking a SEO Outreach Lead to oversee Linkbuilding efforts across multiple high-growth startups in our portfolio. As the SEO Outreach Lead you will be responsible for the strategic direction, operations, and reporting of all Linkbuilding initiatives, working closely with other team members to drive business growth.

We are looking for a results-driven overachiever with a strong track record of SEO, linkbuilding or digital PR. In addition to being a hands-on individual, you will be a proven leader who thinks strategically about Linkbuilding and can guide the team through extensions into new strategies. You will have a passion for new and innovative approaches to linkbuilding as well as continuous process optimization and high-level execution.

You will work closely with CEOs and other stakeholders to ensure that Linkbuilding efforts are aligned with SEO goals and overall business objectives. You will be responsible for delivering measurable results against key performance indicators (KPIs) and own a P&L. Additionally, you will collaborate with the Partnerships and Content functions to coordinate synergized strategies that drive search marketing success. This role will sit within Mechanism’s internal Growth team, and report to the Head of Organic Growth.

Key Responsibilities

  • You will manage and further build out Mechanism’s Linkbuilding team. You will have full ownership of Linkbuilding efforts for Mechanism Portfolio Companies and Profit Centers, fully owning strategy, operations, and reporting. This includes both driving strategy forward and overseeing the day-to-day operations of your team.
  • Test and develop innovative linkbuilding strategies, creating detailed playbooks and documentation to ensure smooth handoff and scalability across the team.
  • You will manage a team of 3+ direct reports, some of which have direct reports themselves or manage projects supported by the operations team.
  • You will oversee Linkbuilding strategy and operations to fuel SEO growth across Portfolio Companies. You will have the autonomy to develop and test new strategies and translate them into efficient processes.
  • You will explore applications for AI and automation, implementing these to amplify your operational efficiency and drive innovative strategies.
  • You will partner with our Content Marketing Lead to promote high-quality content through strategic outreach and relationship-building.
  • You will oversee all linkbuilding email outreach campaigns and analytics related to it to ensure the team executes on a high level and drives continuous improvements.
  • You will partner with our SEO team to ensure our linkbuilding strategies and tactics are driving business growth.
  • You will monitor linkbuilding campaign's performance metrics and oversee the subteams dedicated to specific strategies.
  • You will stay up-to-date on SEO/Linkbuilding industry news and actively monitor and test around areas like algorithm changes, AI, etc. to inform strategies and drive innovation.
  • You will monitor competitor linkbuilding efforts and analyze this information to evaluate the performance of your own brands against the market.
  • You will confidently educate portfolio company CEOs on Linkbuilding and effectively communicate the reasoning behind your strategy recommendations and findings.
  • Ensure the linkbuilding team’s profitability by overseeing the P&L, and managing timely and accurate reporting and billing processes.
  • You will further develop the linkbuilding teams structure, strategy and leveling framework. You will make sure your team is well aligned, motivated and has a clear understanding of their career progression.
  • Assist portfolio companies in transitioning their linkbuilding efforts in-house, providing guidance and support to ensure seamless integration and effective strategy execution.

Skills, Knowledge and Expertise

Who You Are

  • You are an overachiever who loves growth, building systems, and solving hard problems in the zero-to-one stage.
  • You have a strong analytical mindset and love working with data and analytics to inform your decision-making. You believe that data-driven insights are key to making the best decisions and prioritize them over intuition.
  • You have excellent verbal and written communication skills and can effectively communicate with CEOs and stakeholders. You tailor your communications to the appropriate audience, ensuring that your messages are clear, concise, and impactful.
  • You thrive in a high-velocity, outcome-oriented environment. You can simplify complicated concepts and foster an environment of efficiency, learning, and fun.
  • You should be comfortable making recommendations in ambiguous environments, with incomplete or unclear information. You should be open to evolving your thinking and recommendations as you collect more data.
  • You have the ability to seamlessly context-switch between portfolio companies in order to develop and execute on SEO strategies that meet each company’s needs.

What You’ll Bring

  • 4+ years of strategic and operational SEO, preferably with a focus on content and linkbuilding.
  • A strong analytical mindset and ability to think in systems.
  • Experience with SEO tools such as Ahrefs, SEMRush, and SimilarWeb.
  • Experience with email outreach tools like Lemlist and a general familiarity with databases.
  • Experience in managing and developing high-performing Sales or Outreach teams (preferably in linkbuilding), with a track record of building and coaching successful teams to achieve their goals. This includes setting clear expectations, providing regular feedback, and identifying opportunities for growth and development. You will also have experience in creating a culture of accountability and continuous improvement.
  • Strong writing skills and experience building high-performing email campaigns.
  • A deep understanding of the importance of using revenue growth as a key performance indicator (KPI), as well as how to forecast organic revenue growth for our portfolio companies.
  • An understanding that the ultimate goal of SEO efforts is to generate revenue for the business, and organic revenue is a critical metric that allows you to track the effectiveness of your efforts.
  • Exposure to growth marketing areas beyond SEO, such as growth product, lifecycle, content marketing, and paid media. This will help you have a more holistic view of growth, enabling you to identify cross-channel opportunities and drive a comprehensive growth strategy.


Time Commitment

This role is full-time and will need to overlap with US EST for the majority of the workday. It is an exciting opportunity that demands a level of dedication beyond the standard 9 to 5. We need someone who's willing to go above and beyond to help us achieve our ambitious goals, and who's eager to put in the effort to make a real impact.


We are fully remote – you can work wherever you’re most productive. We are unable to provide Visa or work permit sponsorship at this time.


Our compensation packages are designed to make this your dream job for the short and long term. Each compensation package is tailored to suit your priorities and can include base, equity, and performance bonus based on the success of our portfolio companies. Benefits include medical, dental, vision, and an unlimited time off policy with a two-week minimum.

About Mechanism Ventures

Mechanism is an early-stage venture firm that partners with and funds extraordinary talent to cofound and scale $1B+ companies. Our core hypothesis is that world-class talent who have the right guidance and support can become startup CEOs, achieve early profitability, and, through aggressive reinvestment, can scale $1B+ companies with minimal risk. 

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Mechanism Ventures

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