Director, SEO Marketing - REMOTE at Sears Home Services

  • Seo
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

Full Job Description

The Director, SEO Marketing works with the Online Marketing Team to drive increased traffic to the Transform Sears domains. The Director, SEO Marketing is responsible for developing Search Engine Optimization (SEO) strategies & initiatives and working with cross-functional teams and key stakeholders in implementing these strategies & initiatives.

The Director, SEO Marketing manages the Transform Sears Home Services domains and supports Transform Sears Home Service businesses initiatives through creation of effective marketing campaigns and improved lead flow.

CEO Home Services

Responsibilities/Skills/Experience Requirements


  • Build and lead a high-functioning, analytics first team to support Sears Home Services executives
  • Proactively support strategic planning and development of scalable, integrated marketing programs, messaging, and solutions that enable market growth
  • Identify core opportunities to improve brand health and affinity for Sears Home Services by omni-channel efforts and highly targeted campaign initiatives
  • Manages and works with digital agencies to achieve organic search goals • Establish Marketing Qualified Leads to quantify the impact of marketing activities
  • Leverage digital marketing and technology trends to define best practices
  • Leverage analytics to optimize ROI across local marketing programs and channels in partnership with executive leadership
  • Understand customer market segments, monitoring competitive activity and translating the voice of the market to effectively design engagement and lead generation activities • Lead with a test-and-learn mindset for data-driven decision making.JOB REQUIREMENTS:
  • Bachelors Degree
  • Over 10 years of related experience
  • 18 years of age or olderREQUIRED SKILLS:
  • 5+ years experience in a similar or related role
  • A strong understanding of field marketing and national and market-level brand building • Analytical and data driven leverage new technologies, data and analytics to drive marketing performance
  • Ability to establish goals, monitor performance, and evaluate initiatives
  • Proficient in utilizing Web Analytics Platforms to gather SEO Insights (Omniture, Google Analytics, Core Metrics, etc.)
  • Proven experience managing projects to completion and agency/vendor management is a plus
  • Challenge the status quo and provide innovative ways to drive growth and brand recognition
  • Synthesize ideas and performance to create action plans and recommendations for next steps
  • Communicate results and progress to senior leadership
  • Ability to manage projects, budgets, and initiative to align with enterprise goals and strategiesPREFERRED SKILLS:
  • Experience using an SEO Platform (BrightEdge, Conductor, SEO Clarity, etc.)

Years Experience

10 - 15 Years Experience

Travel Requirements

Moderate (15-30%)


United States

Work-In Address 1


Work-In City


Work-In State


Work-In Postal Code



Transformco Home Services - Support

Job Function


Employment Category

Regular, Full-time

Compensation Range

105k - 176k

Additional Compensation Explanation


EEO/EOE Footer

Equal Opportunity Employer / Disability / Vet.

Posting Tags


Company Brand

Sears Home Services

Location City


Sears Home Services logo

Sears Home Services

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