POSTED June 24

Performance Marketing Manager, Paid Social at Cerebral

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

Our Company:

At Cerebral, we’re on a mission to improve access to long-term, high-quality mental health care for all. We believe that everyone everywhere deserves to get the care they need. And how are we doing this? By making care convenient and accessible and tackling the stigma that surrounds mental illness.

Since launching in January 2020, we have gone from a team of 5 to over 3,000 team members across the United States and in the United Kingdom working hand-in-hand to transform access to high-quality mental health care at scale. Our team will not stop building, growing, and iterating until everyone, everywhere can access high-quality mental health care without the high cost, long wait times, and stigma.

We are the fastest mental health company ever to achieve unicorn status, having raised over $462 million and achieving a valuation of $4.8 billion in under two years. Cerebral’s investors include SoftBank Venture Fund 2, Silver Lake, Access Industries, Bill Ackman, Chris Burch, WestCap, and Oak HC/FT.

It is just the beginning for Cerebral, and we need your help as we transform access to high-quality mental health care in the United States and beyond.

The Role:

We're looking for an analytic and detail-oriented Performance Marketing Manager for Paid Social to join our Growth team. The Performance Marketing Manager, working alongside our Performance Marketing Lead, will be responsible for planning, executing, optimizing, scaling, and reporting on all Paid Social initiatives at Cerebral. Our ideal candidate is self-motivated and strategic, and he or she should be able to focus on multiple initiatives at the same time while prioritizing new business initiatives based on growth.

Who you are

  • Bachelor's degree in Business, Information Systems, Marketing, Psychology, or a related field.
  • 2+ years of experience in managing social marketing programs, either in-house or agency.
  • Experience with Facebook business manager, TikTok, Snapchat, Twitter, and Pinterest.
  • Experience building, executing, reporting, and scaling Paid Social programs.
  • Exceptional analytical skills with the ability to interpret data and deliver actionable insights.
  • Required software skills: Google Analytics, Excel/Google Sheets; Google Optimize and Looker is a plus.
  • Be adaptable and have the ability to prioritize and manage multiple tasks simultaneously in a fast-paced working environment.
  • Strong interpersonal and communication skills.
  • Strong attention to detail.
  • Able to work quickly & independently within a cross-functional team
  • Effective time and project management skills. Experience using Asana is a plus
  • Data-driven problem solver.

How your skills and passion will come to life at Cerebral:

  • Work with the Paid Social Lead and Growth team to develop, implement and optimize ad campaigns for each social channel including Facebook, TikTok, Snapchat, and Twitter.
  • Conduct analyses and build reporting structures to allow rapid iteration, optimization, and scale for paid social channels.
  • Locate opportunities for creative and audience testing, landing page best practices, and reporting.
  • Work with internal and external teams including but not limited to product/engineering teams and creative/landing page agencies.
  • Create and execute structured tests to improve conversion rate and revenue for Paid Social channels
  • Research market trends, competitor services, and market changes to inform marketing strategies.

Who we are (our company values):

  • Client-first focus - Relentless focus on improving client experience & the quality of care
  • Results and data-driven - Reach goals by making data-led decisions with measurable results
  • Ownership - Accountable for hitting our goals & delivering on commitments
  • High velocity - Strong bias for action, enabling us to quickly adapt & win in a fast-changing market
  • Mission-driven experimentation - Iteratively experiment with new ideas, products, & services to help advance our mission
  • Lead with empathy - Demonstrate the same level of compassion for one another as we show for our clients
  • Deep, hands-on leadership - Leaders stay connected to the details of their operations & believe no task is beneath them

What we offer:

Mission-driven impact:

  • Shape the future of the #1 largest and fastest growing online mental health care company in the world
  • Build a platform that is improving the lives and well-being of hundreds of thousands of people (and counting)
  • Join a community of high achievers who have a passion for promoting mental health

Path to develop & grow:

  • Bi-annual performance reviews & opportunities for promotions - as Cerebral grows, so should you. We build your goals together and forge a career path that is right for you

Remote-first model: Work virtually from anywhere in the US

Competitive compensation & benefits:

  • Total compensation includes equity/stock options
  • Medical, Dental, Vision, Life Insurance, and 401k provided to all employees
  • Unlimited PTO - we encourage taking the time you need to relax and recharge
  • Top-tier wellness benefits and perks, including bi-quarterly mental health days (8 per year), No-Meeting-Wednesdays, holistic monthly wellness stipend, and access to on-demand health & wellness content
  • $200 WFH reimbursement

Culture & connectivity:

  • Virtual social events (e.g., happy hours) enable us to build a sense of community and connect on a more personal level
  • Monthly peer-to-peer recognition allowance via Bonusly allows team members to reward one another for values-aligned contributions
  • Optional in-person company retreats provide an opportunity to augment team-building and celebrate our successes together

Cerebral is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. 

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