POSTED June 24

Senior Director, Americas Demand Generation/Pipeline Marketing at Matterport

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

Matterport is leading the digital transformation of the built world. Our groundbreaking spatial computing platform turns buildings into data making every space more valuable and accessible. Millions of buildings in more than 150 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle from planning, construction, and operations to documentation, appraisal, and marketing.

We’re excited to announce that Matterport is now publicly listed on NASDAQ as MTTR. It’s an exciting time to join us!

Visit our Matterport Comparably Profile to learn more about working at Matterport and the awards we have won for being a Great Place to Work!

Matterport is a remote workplace with headquarters in Sunnyvale, CA. This position can be based remotely in the United States #LI-Remote

About the Role

We’re looking for a Senior Director to join our growing Marketing team. This role reports to the Vice President, Global Integrated Marketing, and will be a key collaborator and partner with the Americas sales team, while concurrently representing the regional interests with the global demand marketing team and bi-directionally sharing best practices with peer positions in EMEA and APAC. Testing, optimization, execution and constant measurement are the pillars for this role. You will focus on growing our net-new logos as well as expanding our footprint in existing accounts by executing and scaling highest yielding programs across multiple channels, ultimately building a reliable and sustained contribution of marketing sourced pipeline.

What you will do

The Senior Director will develop the Americas regional demand generation, field marketing and channel marketing programs to exceed results against various targets. You must have experience hiring, leading and coaching highly effective teams. You will lead a cross-functional team in planning, marketing, and executing local demand generation programs at scale. You will develop strong partnerships with key sales and marketing stakeholders and excel at creating new, out of the box ideas to drive business growth. Responsibilities include:

Partner closely with Americas sales leaders to ensure aligned annual and quarterly go-to-market plans tied to regional revenue targets and be able to nimbly adjust as market, business, competitive and company priorities shift

Yearly strategy defined for the Americas region based on ROI analysis, goals, program results, and XFN collaboration with global performance marketing and demand generation execution teams

Meet or exceed defined targets for live and virtual field events, lead generation (content syndication, Appt setting, Paid media) and third party sponsorships to increase engagement, increase conversion rates, generate leads and pipeline.

Development of scalable and efficient high impact vertical and regional marketing programs, processes, and sales enablement standards

Optimize lead gen, field events and webinar program strategy derived from evaluation of target audiences, demand generation engine performance, tested hypotheses, and analysis of conversion rates

Seamless flow of leads from activities into marketing automation systems and to sales/SDR team team members to maximize pipeline generation and conversion

Collaborate with our solution and product teams to plan well ahead of launches to stimulate early demand

Plan and execute vertical/regional campaigns to acquire new logos as well as expand in existing accounts.

Analyze and draw actionable insights from your marketing program and campaign data - to tell a credible marketing pipeline and closed / won revenue booking narrative with Matterport leadership, particularly Americas sales

Best practices shared with global counterparts, and the rest of the Marketing organization

Create alignment and feedback loops with Americas sales, corporate marketing, operations, and other key internal stakeholders, including regular check-ins, MBRs and QBRs.

Hire and facilitate growth and development of team members through coaching and mentorship

Who you are

  • 10+ years' experience managing regional demand generation, including at least 7 years running field marketing programs and 5 years managing people
  • Experience building/managing teams
  • Experience having pipeline building responsibility
  • Experience holding/managing large regional budgets
  • Experience building new event programs, documentation, and enablement of teams at scale
  • Experience driving increased demand and conversions for field marketing programs
  • Ability to direct and recommend cost-effective creative solutions.
  • Excellent written and oral communication skills.
  • Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm
  • Background in data management/analytics and metrics and reporting out to key partners.
  • Tap into our sales, marketing automation and performance reporting tools and platforms to regularly pull data to draw actionable insights.
  • Experience using CRM (SFDC), data visualization tools (Tableau), and marketing automation systems (Marketo)
  • Travel for events will be required (when appropriate)

We want to hear from you! We are looking to build the best team of people who will be empowered to do their best work. If you have what it takes, but don’t necessarily meet every bullet in the job description we encourage you to apply.

Perks & Benefits

  • Comprehensive health plans – 100% of premiums covered for employees. (90% of family premiums)
  • Flexible Time Off for Exempt Employees/Generous PTO plan for Non-Exempt Employees – Take time to rest, relax and explore! Plus we offer Summer Fridays!
  • 401k, Company ownership in the form of RSU’s & ESPP Program
  • Continuing Education & Commuter Benefits For more detail visit www.matterport.com/careers * Medical and retirement benefits vary by Country

Belief in Diversity

At Matterport, we don’t just accept differences, we celebrate them and recognize the value they bring to our customers and employees. Matterport is proud to be an equal opportunity workplace and works to create and support diversity at Matterport. Equal opportunity and consideration are afforded to all qualified applicants and employees. We won’t unlawfully discriminate on the basis of gender, identity or expression, race, ethnicity, religion, national origin, age, sex, marital status, physical or mental disability, veteran status, sexual orientation, and any other category protected by law. We are committed to providing employees with a work environment that provides a sense of inclusion and belonging and is free of discrimination and harassment. We also consider all qualified candidates regardless of criminal histories, consistent with legal requirements.

Matterport is likewise committed to working with and providing reasonable accommodation to all qualified applicants and employees with disabilities in accordance with the American Disabilities Act

For more information regarding how Matterport collects and uses personal information, please review our Privacy Policies. https://matterport.com/privacy-policy 

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