POSTED Feb 1

VP of Marketing at Relyance AI

  • Digital Marketing
  • Fulltime
  • Anywhere (100% Remote) Only
Job Description

As Relyance AI’s Vice President of Marketing, you will be responsible for providing strategic leadership from a market and product perspective to our executive management team while working in the trenches delivering with the team. You’ll be responsible for the entire breadth of marketing activities, from managing our digital footprint and building brand awareness to lead generation and customer marketing to PR and product marketing. As Relyance continues to grow, you’ll be responsible for scaling a team as the need for more marketing support arises. In the meantime, you'll be able to leverage the expertise of outside consultants and marketers, if necessary, to put these initiatives into place.

As a Vice President of Marketing, your role will include:

  • Owning Relyance AI’s annual marketing plan and strategy, and building and managing a high-performing marketing team.
  • Partnering cross-functionally with the sales department to align sales and marketing strategic and tactical plans to deliver on company priorities, goals, and targets for pipeline growth.
  • Conveying multi-faceted benefit messages and devising ways to appeal emotionally to different stakeholders, including Privacy, Legal, and Info Security teams.
  • Develop integrated marketing programs that seamlessly align digital, email, web, media events, and ABM.
  • Analyzing ROI and the effectiveness of marketing programs to optimize future programs.
  • Direct market research, analysis, and interpretation of market data to support both short and long-term tactical and strategic plans including Identifying competitors and evaluating their strategies and positioning to devise counterstrategies.
  • Becoming intimately familiar with challenges faced by companies in managing their data privacy and compliance requirements and adhering to privacy regulations such as GDPR, CCPA, etc.
  • Providing thought leadership on Relyance’s role and impact across various facets of privacy by leveraging internal and external experts, such as advisors, consultants, privacy specialists, authors, etc.
  • Helping to build and maintain Relyance’s brand as the platform of choice for managing data privacy, and ensure uniformity across all marketing and communications channels

This role could be a fit for you if you bring:

  • 8+ years of experience leading Marketing for a SaaS organization.
  • 2+ years in Data Privacy, GRC, or LegalTech.
  • A Successful track record of managing SaaS marketing efforts that have accelerated sales of enterprise licenses (>$75k/year).
  • Knowledge of modern demand generation best practices, such as conversational marketing, personalization, ABM (account-based marketing), predictive intent, etc.
  • High level understanding of SaaS companies’ infrastructure and software development life cycle.
  • Experience marketing to executives in Info Security, Privacy, and Legal teams.

Bonus points for:

  • Experience building the marketing function in an early-stage enterprise SaaS organization
  • Experience leading Marketing for a Data Privacy organization.
  • Intimate knowledge of privacy regulations such as GDPR, CCPA, etc.

Who are we?

Using machine learning, Relyance AI builds a dynamic, real-time data inventory and map so you can monitor how personal data moves through your code, applications, infrastructure, and to third-party vendors. We exist because we believe innovation is fundamental to human progress. We build for people—our customers, our team, and the global community. Our core values brought us into existence, and they’re the motor that keeps us running.

GLOBAL IMPACT | Think big. Beyond borders.

TRUST | Lost easily. Built carefully.

CRITICAL THINKING | Critical eye. Critical mind.

CUSTOMER | Redefine satisfaction. Build loyalty.

PERSISTENCE | Celebrate failure. Keep going.

TEAM | Fast alone. Far together.

DIVERSITY | We win through representation and inclusion.

Relyance AI is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. 

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